Australia

Generalist Product Management

UX Design

Product Design

Customer Experience (CX)

UX Research

Bachelor of Psychological Science Honours

Aaron Depetro

Senior Product Owner

Product strategy

Communication

Collaboration

Problem-solving

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Analytical skills

User research

Product roadmap

Tableau

Figma

Jira

Miro

Reporting into the Head of Product - Customer, I managed the Onboarding and Acquisition Mission. As a SPO, I drove TAB as the First Choice for betting in Australia by simplifying digital journeys and empowering customers through self-service features. Delivering a seamless and customer centric betting experience that drive customer engagement is critical for us to win market share.

• Define and communicate a clear product strategy and vision that aligns with organizational goals.
• Act as a liaison between stakeholders, gathering feedback and prioritizing requirements.
• Stay informed about market trends, customer needs, and competition.
• Determine and prioritize the product backlog based on value and data-driven decisions.
• Work with cross-functional teams to guide product development and delivery.
• Plan and coordinate product releases, considering timelines and dependencies.
• Ensure the product's user interface and experience meet customer expectations.
• Establish and maintain a feedback loop with customers for continuous improvement.
• Define and track KPIs to measure product success (ROIC) and optimize accordingly.
• Provide leadership, mentorship, and advocate for customer needs within the organization.

Reporting into the Head of Channel Development, I develop and lead a stream of projects which will deliver the digitisation of retail strategy.

• Strategic development, coordination and delivery of digital products that solve customer problems and enable new experiences.
• Development of business cases and capital funding requests.
• Commercial and financial modelling of innovative products to deliver strategic objectives.
• Significant collaboration with cross-functional Risk, Regulatory and Legal teams in product delivery.
• Influencing internal and external stakeholders to drive business alignment for product development and delivery.

Responsibilities included:
•	Contacting families (e.g. assessing study eligibility, phone calls, participant follow-up). 
•	Sending study surveys and documents to participants and processing (data cleaning etc) returned surveys. 
•	Conducting face to face assessments with participants in the family home (training provided, ADHD study only). 
•	Maintenance of REDCap database, record files, paperwork and computer files related to the project. 
•	Following study protocols. 
•	Contributing to the administrative and other tasks involved in a large, community-based study. 
•	Effective communication and liaison with senior members of research team. 
•	Attendance at fortnightly research team meetings.

General Mentorship Session

Aaron Depetro🇦🇺

About Aaron Depetro

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