

General Manager + Design Principal at Border UX
General Manager + Design Principal at Border UX
Specializing in UX Design, Product Strategy, Design Leadership, Software Design, and Career Mentoring.
With over 25 years leading teams, I offer practical experience in bridging design and development. I understand the challenge of moving from concept to product and enjoy helping designers, product leaders, and aspiring entrepreneurs build confidence and clarity in their career or product journey.
My professional life blends creativity, structure, and mentorship. I'm passionate about helping people find their starting point—whether launching an idea, improving team operations, or advancing their career. I share what I’ve learned from decades in design leadership, client management, and business ownership.
What I Offer
UX & Product Strategy: Strategies for effective user experience and software usability, focusing on collaboration between design and engineering. Design & Career Leadership: Assistance in defining career goals, navigating tricky political environments, and strengthening stakeholder engagement. Startup & Product Guidance: Helping turn product ideas into actionable steps and structured plans for successful launch or iteration. Global Collaboration: Bringing a global perspective on communication and fostering strong design collaboration across cultures.
“I had a great mentorship session with Aaron. He asked thoughtful, insightful questions that pushed me to think beyond my usual approach and offered fresh perspectives on how to position myself and navigate interviews for senior/staff-level roles. I left the session with greater clarity and a more strategic way of approaching my interviews.”
“Incredibly grateful for the opportunity to meet with Aaron. His advice was pragmatic and tailored to the context I gave him. I came away from our call with my questions clearly addressed and with useful next steps.”
“I was connected with Aaron through a colleague we have in common. Aaron was very helpful in answering my questions and providing his prospective. At the end of the meeting I walked away with more knowledge and advice than I expected to receive coming into the meeting. Thank you Aaron!”