Aaron Yen🇨🇦
Marketing Manager at Amazon Alexa Canada
About Aaron Yen
Marketing Manager at Amazon Alexa Canada
Hi! I'm Aaron (@foodyensation). 4th-generation Canadian foodie from Vancouver, BC.
Digital product marketing manager in Toronto with an 8+ year track record across performance, branding, and strategic marketing projects for eCommerce, websites, social media, and data platforms.
From start-up to global brands, my career has always been about high-velocity growth at work, upskilling with the gold standard of education (across five degree programs), and telling stories of customer-centric insights across generations of professionals.
My servant leadership style is collaborative and results oriented, with thought-to-paper execution that takes into account a breadth of perspectives and prior experiences.
On the side, I am an avid advocate of professional communities as a guest lecturer and panelist throughout the city. My LinkedIn posts are info-packed and at an MBA-or-above level of expertise in marketing trends and technologies.
Key Experience Areas: • Marketing Technology Enablement • Campaign Execution • Digital Transformation • Project and Product Management • Data Analytics, Statistics, and Governance (SQL, Tableau, Google, Adobe) • Social Media Optimization • Customer Segmentation and Targeting • Strategic Roadmap and Go-To Market Analysis
Currently at Rotman School of Management with a specialization in Digital Transformation and Change Management as a student leader, ambassador, and representative.
Expertise
Sessions with Aaron Yen
- Mentorship Session (60 min): General mentorship
What mentees say
“Aaron is great and helpful. He knows how to make something easier to digest. He is recommended guy when you want to know about analytics and stuff.”
“It was a great meeting. Aaron is friendly, helpful and knowledgeable. He was very flexible and it was a pleasant meeting.”
“Aaron offered great insight into data analytics field and provided great advices targeting my personal experience.”