

Director Design - Brand & Creative at MoEngage
Director Design - Brand & Creative at MoEngage
A Creative Nomad touched every part of the business by working closely for Brand Design, Visual Design, Product Design, Strategies, and Consulting on design and workflows. Creative Strategist, UX/UI Strategist, Creative/Art Direction, Storyteller, UCD Canvas, User Research, Design Directive, Photoshop Guru, UI/UX Evangelist, Creative Evangelist, Experience Design Lead, Design Direction, Competitive Analysis, Photoshop Retoucher, Quality Lead Engineer, Certified ScrumMaster®
Creative leader and strategist/evangelist with over 17 years of experience in creative & customer/partner-facing roles. A prominent leader in the creative design and communications industry on top of the latest trends. Impressive ability to cultivate professional partnerships globally, endorsing technological systems and applications.
Here's a brief:
STORYTELLING From product demonstrations to marketing communications, I start with the story. Creating personas to suit every need of business or narrating compelling user-driven stories to bring emotions to the product has been one favorite part of building creative strategies. On brand, on point, and on time.
CREATIVE & UX/BRAND EVANGELIST AND STRATEGIST I create products and brands, clarifying positioning while targeting the right audience. I harvest the passion of the community to drive engagement and conversions. I've partnered with various brands and enterprises to define creative strategies to have effective usage of tools and technology to accomplish core tasks and move to digital.
CREATIVE TALENT BUILDING Recognizing that everyone has a unique talent, I help others finesse their personal branding in service of their chosen path. I recruit team members for small projects and partner with them to mentor and hone their skills.
MARKETING Work close to marketing to create campaigns around product launches and symposiums. Develop key go-to-market strategies catering to creative industries and build a strong creative partner ecosystem to cater to the needs of creativity in the digital era.
“Abhishek helped me in clearing my confusion on what path to take, when I was feeling stuck between UX UI & Brand Design. He also gave me an insight about how things will be in the world for both designers! It was a great mentoring session with him, I would highly recommend him to anyone feeling stuck or confused in their career path. I look forward to staying in touch with him in the future.”