Germany

Customer Experience (CX)

Generalist Product Management

Growth Product Management

Platform Product Management

Creative writing

Technical writing

Social media writing

Digital Marketing

Content Marketing

Sales

Business Development

Offline Marketing

Account-based Marketing (ABM)

Customer Success Management

Community Management

Product Marketing

Project Management

Content Strategy

Bachelor of Science - BS

Ademola  Adekunbi

Senior Product Manager, Retail Media Offsite

Tone consistency

Social media marketing

Relationship management

Monetisation

Public Speaking

Partnership

Product strategy

Communication

Collaboration

Time management

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

Brand positioning

Brand strategy

Business intelligence

Content strategy

Market research

Marketing strategy

Video marketing

Sales plan and process

Product roadmap

Optimizely

Salesforce

Tableau

Trello

Youtube

Amplitude

Asana

Buffer

Canva

ChatGPT

Facebook Ads

Google Ads

Instagram Ads

LinkedIn Ads

Mailchimp

Mixpanel

Monday

Confluence

Google Analytics

Zendesk

Developing retail media, first-party data and programmatic strategy into high-revenue, commerce media products

Programmatic kid playing a lot more with cool Retail Media toys. ✨

- Programmatic Activation & Yield Management
- Regional adtech/martech solutions reselling
- B2B Saas Adtech sales
- Digital Marketing & GTM Strategy/Execution
- Recruitment

Helped the business build their brand and define strategic marketing communications as they transitioned to growth stage - now acquired by the Alpha Capital Group UK.

Led brand & performance campaigns in the African market and grew business across accounts via product support and consultation on digital strategy and programmatic media buys for enterprise clients. Functions included:

- Tech/product advisor educating clients on all technical integrations (APIs, CDP, CTV etc.) and platform strategy leveraging Ad Serving, DSP, DMP, SSP, and Creative solutions.
- Project manager conducting client training/demos, meetings, QBRs, and advising Ad Operations teams.
- Advising internal teams as product/platform/revenue consultant
- RevOps function partially responsible for driving market revenue and client ratings
- Led technical conversations on First-Party data, Cookieless Advertising, and Retail Media

Drove sales, presales & client onboarding, retention and upsell processes in an Saas/Paas B2B environment. Major functions included:
- RFP response, media planning and account direction leveraging DSP, DMP, SSP, and Creative solutions. 
- Client onboarding, education and technical advisory; troubleshooting and campaign management.
- Advising product teams on go-to-market strategy and product roadmaps for the region.

- Abruptly cut short due to the COVID-19 pandemic

Strategic partnerships with brands, to improve ROAS with Opera's ad server. Major functions:
- Market/client research and strategic response to RFPs and pitching for integrated marketing campaigns. 
- Negotiation, client onboarding, and technical education - in collab with internal support teams.

Digital communications and content strategy development/execution for fast-growing startups and scaleups. Responsibilities included:

- RFP response; developing/pitching digital strategy presentations and managing agency's clients.
- Hands-on marketing communications and SEO/SEM; as well as team leadership (4-man squad).

Key Clients: SellApp.me, China Brand Show Nigeria, Zero616 Realty, C-level executives.

Advised the creative media agency and its clients on Content and Digital Media Strategy. Core tasks:

- Monetising agency's digital media and content assets: blog and social media post sponsorship.
- Managing the Community Management/Social, Content and Tech/Dev teams (10-man).
- Building product roadmap for proprietary social media app in development.
- Client management and RFP/RFQ handling.

I actively onboarded and provided Digital Marketing solutions for fast-growing startups and scaleups. Core services included Social Media Management, Email Marketing and Content Strategy. Sold ownership and exited in 2020.

Responsibilities included: 
- RFP/RFQ, presales, pitching and onboarding client partners.
- Commercials, designing and championing profitability roadmap
- Developing and executing cross-channel communications strategy for social media and websites/blogs, email and ad platforms.
- Media and creative direction, while hiring & managing a small team (5-man squad).

Key Clients: TVIO (BNPL FinTech), HillsBay Hotels, Axor Hotel, Realtor.ng

Ademola Adekunbi🇩🇪