United States

UX Research

UX Design

Growth Product Management

Data Scientist

Adin Aoki

Staff UX Researcher

Quantitative research

Qualitative research

Communication

Collaboration

Critical-thinking

Presentation skills

Customer service

Conflict resolution

Human computer interaction

Tableau

UserTesting

Webflow

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

Miro

Notion

Adobe After Effects

IBM SPSS

PowerBI

•Leads risk-persona user research at cybersecurity startup: informing patterned value gaps and user strategy across $47.7M revenue segment.
•Collaboratively launched 8 major revenue-boosting product features – 3 net-new with generative and evaluative research informing complex JTBD in CIEM / IAM, Code Security, Incident Response, and CSPM industries. The CIEM product directly influenced $3M in new deals won.
•Managed UX Research intern to full-time employment: growing a dev one-off initiative into an enterprise-praised, revenue-boosting mainstay.
•Instrumented data analytics to inform critical adoptability improvements: shares product heatmaps showing customer-per-feature usage over time.
•Pioneered company-wide research channel: shares weekly customer insights, reports, and videos – titled “Userflix” – to unprecedented XFN collaboration; innovation; and CEO, Sales, Legal, Engineering buy-in.
•Facilitated recorded 216+ hours of exploratory and usability interviews across enterprises, SMB, and customer-zero segments in research repository – synthesized into 12 research reports, journey maps.
•Led multiple user-informed roadmap, ideation, and activation workshops.
•Empowered PDLC maturity: established survey process measuring (1) product – value-per-dollar, NPS, CSAT – (2) usability / documentation – clarity, ease of use, problem-solving efficacy – and (3) engineering – production readiness, performance, data accuracy – success: unifying team PRDs, go/no-go decisions, and road-mapping to address risks.
•Applied tree-testing, task analysis findings to launch new information architecture addressing core usability issues cited in loss/churn reports.
•Applied churn data, negative feedback, and user workflows to collaboratively depict UX “Vision”/ “North Star” initiatives: UX partnered with Marketing to test at the CAB – applying "weakest" product gaps to inform dramatic turnaround.

•Directed enterprise UX research in 4,000+ employee tech holdings company: bridged user insights across 20+ companies and 300+ products – shared daily insights with VPs, PMs, and key stakeholders.
•Fielded surveys to 45,000 customers – highlighting user pains/desires to inform an FY23 revenue-boosting product merger strategy: Identifix and Autodata Training.
•Facilitated in-person field studies at dealerships and presented findings to inform dealership organizational structure - mapped to product alignment/misalignment.
•Collaborated with pricing/market research to apply user testing and ladder survey results: informed user-data-driven pricing bundle increase.
•Led customer discovery, surveys, and usability testing informing dramatic improvements across Identifix's Direct-Hit interface - alongside product roadmapping for iATN and Autodata Training.
•Recruited difficult-to-contact truckers/carriers from 26,000+ user load board - Sylectus: yielded 11 recorded interview hours, detailed visual UI user-recommended action plan, and tagged analytics in under two weeks.
•Facilitated onsite private preview user testing with Sylectus users - collecting actionable usability data towards product roadmapping.

•Taught 3 professional, college-level UX deep-dive courses individually covering: (1) generative and discovery research, (2) wireframing and prototyping, and (3) usability research.
•Managed 5 teams of aspiring UX professionals regarding independent projects and adherence to research and design standards - including the Double Diamond design thinking model.
•Facilitated exposure to tools like Figma, Figjam, Miro, Linkedin, UserTesting, and Balsamiq.

• Helped inform ServiceNow-based IWMS user strategy into org acquisition.
• Directed 4 product verticals’ worth of UX research at 400+ employee company: 5+ software release cycles: 12 generative, 11 usability research studies – 42 usability tests, 36 discovery sessions
• Strategized product vision weekly: presents user input to and collaborates with product managers, designers, and developers in Calibration, Life Sciences, Cybersecurity, and Real Estate domains.
• Generated 150+ hours of recorded UX Research - synthesized and integrated into product success.

(Under Inscriptures® LLC)
Author, Principal Investigator, and Technical Lead of $50,000 NSF I-Corps grant funding ethnographic market research and customer discovery towards business model validation. Defined niche user personas and catered UX operations towards full-scale digital production.

•	Initiated UX-informed enterprise neuroscience B2B research website.
•	Led, presented 5+ touch neuroscience experiments, datasets.
•	Boosted new lab attention - attracting over $2.5M for 5-year funding.

•	Founded, published pre-med test prep e-commerce platform - still live.
•	Launched 70+ products, 30+ articles, marketing strategies, videos.
•	Led Google Analytics A/B, multivariate testing, and diary studies to increase niche user traffic and alleviate physician shortage crisis.
•	Improved SEO, Google Analytics traffic by 800% in three months.

As part of the Executive Board of Building Research Awareness and Innovation in Neuroscience (BRAIN), I created and managed the website www.rutgersbrain.com, where I served as Webmaster and Editor-in-chief of the BRAIN blog and forum. 

In its inaugural few months, I helped publish 22 articles on neuroscience and invited 3 guest speakers to help establish a neural network for everyone with a brain (that's you).
•	Launched organization site, blog, forums based on desirability studies.

Spinal Cord Injury Gender Effects Project with the W. M. Keck Center for Collaborative Neuroscience. Experiences include: IRB approval; protocol and study design; hospital database navigation; statistical analysis; data collection; research database creation and recoding.

•	Published, presented healthcare data analytics model at MIT/Harvard

•	Identified $1.6T market in healthcare and created UX-based market analysis pitch outlining $200B research replication crisis.
•	Managed 2 NSF-funded research projects: ethnographically interviewed 300+ key decision makers, translated concerns into personas, user flows, and wireframes. Led scrum team to ensure KPI metrics met.
•	Designed Assays® - Android/iOS app, B2B web platform - overseeing UX design and research: usability, expert reviews, ethnographic interviews, A/B testing, card sorts, and eye tracking at Harvard Medical School, Johns Hopkins, and Stanford Health Care.
•	Demonstrated product-market fit, problem-solution fit, and patented Inscriptures® Showdu™ software Information Architecture (IA): wrote software release roadmap, deployed to fullstack dev ops teams.

Adin Aoki🇺🇸

About Adin Aoki

Expertise

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