Romania

Content Design

UX Design

UX Research

Content Strategy

Professional Diploma in Marketing

Master of Arts (MA)

Adina Cretu

Senior Content Designer & UX Writer

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Figma

Stakeholder management

Time management

Content research

Brand strategy

Content strategy

User research

Tone consistency

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Tips on how to work and collaborate with designers.

Working with designers

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Shaped product content and communication for 5 blockchain-based products (Alethio, Tokit, Breaker, Frizbee, Gitcoin), through:

- UX writing - from user stories and flows, to full UI copy
- Website copywriting - from simple landing pages to full website architecture and content development
- User research (working with a UX Researcher)
- Communication and content strategy 
- Brand voice and messaging - from product naming and taglines, to presentation video scripts

Acted as product manager for Frizbee.
Launched and managed the Bucharest Blockchain Meetup, and organized local events.

Defined brand voice and company-wide communication strategy
Audited and rewrote entire content inventory - website, marketing & sales materials, customer support content, emails and social media
Wrote UI copy for PayPro’s ecommerce platform

Designed and managed the implementation of ING's social media strategy and projects, in alignment with business objectives and audience profiles.

Strategic consultancy focused on designing an effective marketing plan which would strengthen and further develop the client's market share and value.

Managed the development of Google Partners program for agencies and digital marketing professionals in Romania. Executed marketing communications, project management and strategic planning.

Managed marketing and customer retention strategies for multiple lines of business
Developed website content, structure, functionalities and layout, in collaboration with partner media agencies. Relaunched corporate website.
Managed direct marketing activities - newsletters, telemarketing campaigns, social media

Adina Cretu🇷🇴

About Adina Cretu

Expertise

Sessions with Adina Cretu