Spain

Generalist Product Management

Technical Product Management

Growth Product Management

Data Product Management

Digital Product Manager

Organizaciones Exponenciales (ExO)

Máster en Analítica Web y Multidispositivo

Ingenierio Tecnico Informatico de Gestion

Adrian de Pedro

Chief Product Officer

Product analytics

Product strategy

Problem-solving

Time management

Stakeholder management

Leadership

Project management

Analytical skills

Product roadmap

Figma

Google Data Studio

Hotjar

HubSpot

Notion

Google Analytics

Making remote and globally distributed teams work for you and your needs.

Working remotely

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

As Chief Product Officer and co-founder of Shakers I am responsible for bringing our vision to the strategy, growth and day-to-day of our product.

My job is to make sure that Shakers meets the needs and solves the problems of our users, is scalable and reliable considering that we are B2B.

- Manage team and people
- Make decisions, priorities and roadmap.
- Evangelize with the product mindset.
- Provide and have Data Sensitivity

Team and people in my case means leading to get the best out of each of the members of my team in a transparent and honest environment where feedback is a priority.  We currently have designers, analysts, AI people, engineers and the customer success team.

Priorities and roadmap.  This means that I have to make decisions about which functionalities we should develop, which projects we should prioritize and when we will launch each of them aligning myself with my main CEO and business stakeholders.

Because of my techie side and because we work B2B I live closely with the development team to make sure we are building an adaptable and scalable product that is potentially embeddable.

Product mindset.  Evangelize, soak and defend the product tactic.  Convince everyone to participate and give focused feedback with user value.

Sensitivity in the data.  Capture, organize and make the data available to everyone for decision making with accurate data

Trackin is a B2B tool designed to centralize all the statistics of your business, employees or activity on LinkedIn. With Trackin, the goal is for companies to have adequate indicators on Linkedin, especially for HR teams and secondly for Marketing and Business Development teams.

Trackin is the result of years of working together with top-level professionals in the world of Social Networks at a strategic level and learning in the development of other products on the Facebook and Twitter APIs. That is why we realized the gap and the opportunity that this represented in the heart of large companies, since NOBODY knew how to measure or reward the real value of a LIKE for the brand.

Trackin was devised on this premise and the roadmap focused on gradually deploying functionalities that would provide a lot of data and value to the different teams, something that Linkedin clearly lacked. The icing on the cake was putting all this together with our algorithm, the TIS (trackin interaction score) whose objective was to gamify and bring teams, employees and, above all, senior management closer to this social network, being aware that the impact that was produced in she could be transferred to euros.

Building and maintaining a successful digital product requires experimenting, pivoting, and finding our market. Trackin went from being B2C to B2B2C to purely B2B while we were finding our place, having companies of the level of Vueling, Barceló or Sanitas connected but COVID arrived and cutbacks in digital products, employees outside companies and we had to go back to evolve.

En Nunkyworld, acompañamos a las empresas a recorrer el camino de la Transformación Digital, analizando el Grado de Madurez Digital y ayudándoles a evolucionar, centrándonos en el necesario cambio de cultura corporativa para poder competir con las compañías nativas digitales y los cambios disruptivos.

Mi labor en Nunkyworld es ayudar en la integración de las estrategias de las áreas de Marketing, Ventas e IT para conseguir que las acciones puramente digitales de SEO, SEM/PPC, redes sociales y el e-commerce estén alineadas con los objetivos específicos de cada área. La adopción de formas de trabajo más colaborativas, basadas en herramientas específicas o no, es fundamental para este cometido pero no debemos olvidar partir de un correcto análisis.

Intentando provocar cambios reales en la forma de trabajar y en la cultura corporativa sin olvidar los hitos o objetivos digitales, de forma que la Transformación Digital pase de los objetivos de la Alta Dirección, al día a día de todos los trabajadores.

Founder of Marketing Salmón, from doors to outside online marketing agency that we created to join a great team of digital entrepreneurs to add value to clients in digital areas such as SEO, SEM, analytics, e-commerce, social networks, development and CRO .

In addition to my role as a digital consultant, from doors to the inside at Marketing Salmón I had a main role in the creation of my own digital products. Products that we promoted in parallel to provide service to our clients to scale or sell them.

One of the success stories was Diario Bernabéu, an online sports newspaper that reached peaks of 6 million visits per month or technological developments in the form of social listening tools on social networks.

Durante este tiempo en el que he actuado como manager digital algunas de mis funciones han sido:
- Investigar, aportar y desarrollar ideas continuamente para que la tecnología propia siempre estuviera en vanguardia.
- Responsable de las estrategias digitales, tráficos, conversión y fidelización.
- Acelerar el crecimiento de la empresa mediante proyectos, fundamental en un entorno tan agresivo y cambiante como Internet.
- Coordinador del trabajo con los responsables (SEO, SOCIAL, técnicos y redacción)
- Formación y orientación SEO in y out.

- Gestión e implantación de las estrategias SEO necesarias para el desarrollo interno de la empresa.
- Responsable de proyectos SEO a nivel nacional y internacional de diversos clientes / temáticas.
- Realización de Auditorías SEO: Recomendaciones de optimización para los diversos clientes (e-commerce, medios online, webs coorporativas, etc)
- Gestión y formación del equipo Técnico, SEO Y Social Media. (Linkbuilding, Analítica web, Informes, Optimización, etc)
- Apoyo al equipo técnico debido a los conocimientos adquiridos durante mi vida profesional en programación y el uso diario de gestores de contenidos como Wordpress, Joomla, PS,...

Responsable SEO en ActivosConcursales.com , portal para la difusión, venta y subasta de activos. La prioridad en esta etapa como manager y especialista SEO consistía en optimizar correctamente el sitio web para los buscadores, formar al equipo y trazar las estrategias de captación de tráfico orgánico para que estás fueran lo más certeras y la conversión aumentará.

Desarrollador web y SEO en www.POSICIONAMIENTOWEB.com (GO MEDIA SL), empresa pionera a nivel nacional,  primera bajo la keyword más competida hasta la fecha "posicionamiento web" y líder en un sector en el que empresas con estructuras gigantescas creaban bailes en las SERPs constantes para todas las palabras clave.

Entre mis funciones y trabajos:

- Desarrollo y maquetación de sitios web en PHP, html, CSS y gestores de  contenidos tales como Joomla, WordPress o Drupal.

- auditorias y optimizaciones SEO para empresas de servicios, PYMES, e-commerce, ONGs, etc

- estudios de palabras clave para trazar las estrategias de captación de tráfico.

- campañas de PPC (Google Adwords)

Soporte de todas las plataformas que había desarrollado la empresa en c#, php, asp, javascript...

Adrian de Pedro🇪🇸