Adrienne (Dre) Sangastiano🇺🇸
Principal Experience Strategist at Calendly
About Adrienne (Dre) Sangastiano
Principal Experience Strategist at Calendly
Design leader with 16 years of bringing brands to life and building products users love. My passion? Connecting strategic thinking and coaching design leaders of tomorrow in the pursuit of improving peoples lives with experiences that matter.
Many (many) years ago, my craft was forged in Bauhaus teachings, and the principle of form follows function gave me new eyes for the world. To build a delightful 'anything' for a user, I needed to first understand how it should function...and that starts with understanding users and their jobs to be done. My curiosity was sparked and there began my pursuit of problem framing and design.
Today, I help teams...
...discover the relationships of problems, and understand the "why" and root causes to focus effort on the most valuable areas. Focus is excellence. And where there is focus, there can be innovation, experimentation and momentum.
...define problems, prioritize them and activate strategies using job-to-be-done theory, service design/design thinking tools and methods to ensure a quality experience for our customers.
...translate Voice of the Customer insights into (Experience Strategies) actionable plans for how to build an experience with measurable parameters for revenue and customer experience success that iteratively guide implementation from quick wins, to the (MVE) minimum viable experience, through iteration planning to reach the north star vision.
...balance the internal dynamics of what and how we are delivering value with the external needs of our users, the industry and the competitive market. I’m collaborative by nature and enjoy facilitating conversations that build a path forward among differing points of view.
Core Competencies: Human-centered Design & Research Service Design / System Thinking Storytelling Swiss Design
Key Attributes: Creates clarity out of ambiguity and complexity Resilient through transformation Ignites a culture of collaboration Courage with kindness and integrity Listens hard
Topics I am passionate about: Product Strategy Organization Models and Maturity Service Design Facilitation Methods Data Science
Expertise
Sessions with Adrienne (Dre) Sangastiano
- Mentorship Session (30 min): General mentorship