Egypt

UX Design

UI/ Visual Design

Service Design

Product Design

UX Research

Bachelor of Engineering - BE

Ahmed Aboshall

Product Designer

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

- Leading the launch of the Issues List, a tool requested by 20+ enterprises to streamline daily workflows by consolidating all app crashes and performance issues into a single page.
- Owning the product design of Releases and Feature flags products on Instabug dashboard, which played a key role in securing a deal with Pinterest and Dream11.
- Ensuring the sustainability and consistency of Instabug’s design system with product design team in Egypt.

- Designed  MaxAB’s new Fintech "Buy now, Pay later" model for Egyptian retailers that resulted in 12% increasing throughput rate.
- Led the product design initiative for MaxAB's marketplace model, integrating customer insights into the design process; that will lead to 24% increase in Net Merchandise Value.
- Owned on MaxAB’s new super app that includes and upsells all MaxAB’s services in one app.
- Conducted weekly market visits and user interviews for user testing to validate the new features user experience.
- Defined product success metrics, key performance indicators, A/B testing rollouts, and company's objectives and key results with 20+ product team.

- Redesigned the delivery homepage, boosting conversions by 300% and reducing conversion time to 3.67 minutes, using insights from Mixpanel
- Conducted 20+ user interviews to validate possible solutions
- Designed features for the driver app that reduced the customer support complains by 3%

- Established a design system for all company products.
- Led the design and launch of Boostiny Express, a SaaS product for 7,000 MENA businesses, enabling seamless connections with influencers and affiliates to enhance marketing outreach.
- Created features like commission manager and link tracking for the Boostiny VIP Dashboard, boosting company revenue by 20% using insights from Microsoft Clarity.
- Operated in an Agile environment with international 40+ product team across Tunisia, Jordan, UAE, India, and Egypt.

- Managed the product design for a mobile app connecting real estate sellers and buyers on iOS and Android, resulted in 27% increase in leads generation.
- Created the dashboard and CRM for a 50+ member backoffice team to manage property listings and oversee the entire website and mobile app.
- Designed new website features such as property comparisons and notifications, and improved the user journey, resulting in a 7% increase in adoption rate.

Ahmed Aboshall🇪🇬

About Ahmed Aboshall

Expertise

What mentees say