Singapore

Degree (HONS)

Diploma

Bachelor of Arts - BA

Airene Tan

Assistant UX Manager

Offers design mentorship and career coaching to designers and leaders in our community.

- Oversees projects as a UX Lead for various products under OCBC Digital Wealth.
- Translates business goals and strategy into effective user experience for online and internet banking customers
- Devise UX research strategy, facilitate workshops and user interviews for StashAway as part of their business transformation

- Mentor students from the User Experience Design Immersive course, drawing from own personal experience to provide support and remediation to students during the intensive coursework

- Facilitate student learning and track student progress as well as provide feedback on student homework and projects

·      Build and lead the Creative Services team in Asia 
·      Oversee creative consultations with direct clients such as Adidas, Ford and Mentos to provide expertise around creative direction and production support.
·      Lead creative workshops to media agencies such as Mindshare and Dentsu Aegis; translate business objectives to creative experiences in high level pitches to Unilever, Colgate and UIP
·      Oversee day-to-day campaign development, resource allocation, budgets and deadlines
·      Manage external vendors and CMP (Creative Management Platforms); responsible for budgeting and negotiation
·      Direct all marketing initiatives for branding and corporate communications in Asia
            

    
    

    
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Produce innovative ideas for mobile campaigns
Oversee the Creative Services team on design and execution of campaigns
Manage strategic accounts, working within budget and scheduling requirements

Key Achievements
•	Integral in establishing the brand presence of Millennial Media SEA when it first started in 2012 through creating innovative creatives and extensive involvement in marketing
•	Conceptualized and designed award-winning creatives that were eventually awarded Gold, Silver and Bronze respectively at Mob-Ex 2013 and 2014 as well as 2nd place for Media Excellence Award by Marketing in 2015
•	Conducted workshops and led creative pitches for key accounts such as Samsung and P&G SK-II, resulting in recurring business worth more than $150,000 in a single quarter

            

    
    

    
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Classroom facilitation for modules involving Storytelling, Conceptual Design, User Experience Design and Creative Thinking.

Rendering creative services on a diverse scale ranging from brand identity, brand development, online advertising, web design, UI design, print/editorial design to large-scale event collaterals.

Design and develop on-demand video website
User analysis and design of major sales & marketing channels
Online advertising

Key Achievements
•	Recreated and designed the on-demand video website and major sales & marketing channels, communicating a fresh new image to the company brand; Participated in the setting up of new advertising inventories, resulted in the increase of revenue channels for the company in 2007 to 2009.

•	Achieved 1.8 times of increment within 3 years of employment due to outstanding performance. Gave management the confidence to transit job designation from an editor to a full-time designer.
            

    
    

    
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Design and produce flagship product series
Create illustrative prototypes for sales pitching
Produce 2D web animations

Key Achievements
•	Led in the design and international launch of 2nd series ‘We all speak Football 2006’ with Coca-Cola in Taipei. 

•	Extensive involvement in key projects with major international artists -  Toki Doki, DevilRobots & TOUMA etc.

Airene Tan🇸🇬