United Kingdom

Bachelor's degree

Aisha Owolabi

Content & Campaigns Lead

Leading the development and execution of the company's editorial calendar and content strategy, including website content, thought leadership, research, whitepapers, blogs, video, podcasts, and social. 

As the first content marketing hire, owning the content marketing budget and onboarding the right software, tools, and agency support to deliver an ambitious content strategy.

Leading the customer advocacy program and working directly with customers to craft compelling case studies and press activity.

Developing, measuring, and regularly tracking content KPIs to show the effectiveness of content against set objectives and overall content strategy.
            

    
    

    
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Developed and executed a comprehensive content strategy, creating a range of assets, including compelling case studies, white papers, blog posts, bi-weekly newsletters, and sales enablement materials, positioning Wizeline as the leading technology services provider in North America. 

Collaborated with relevant departments to support the go-to-market of new services and verticals through research and the development & delivery of relevant materials.

Grew website page views and sessions by 30% quarter on quarter and over 100% year on year. Identified important metrics across all distribution channels, including social media, tracked KPIs for each channel and aggregated all performance information to enable informed decision-making and improve content marketing strategy.
            

    
    

    
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Smarketers Hub is a growing community of smart marketers learning from each other and improving our craft, one day at a time. We focus on uplifting creative talents across Africa and providing value-packed content, resources, and diverse opportunities to accelerate careers and foster engagement across the marketing industry.

As the Founder and Editorial Director, I lead the brand management and positioning for Smarketers Hub across key channels, including social media, newsletter, and website, utilising an effective content marketing strategy to drive community growth, brand awareness, and global partnerships.

Join over 1000 marketers and get access to the resources and opportunities needed to build a successful global marketing career - www.smarketershub.com
            

    
    

    
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Developed a tone of voice guide from scratch to guide brand communication. Created content marketing strategies and editorial calendars while maintaining assets across all channels. Collaborated with a team of brand designers and external PR firms to develop and share relevant brand content.

Created a weekly newsletter series for an audience of 1m+ people, achieving 20% M-O-M growth on newsletter signups and 21% average open rates. Managed a closed community on Facebook with 25,000+ members.

Worked with the products department to create app and web copy, collect insights on consumer expectation and behavior using content, and monitor insights across social platforms and tools like Google Analytics.

Developed and executed employee advocacy initiatives resulting in increased brand awareness and team engagement.
            

    
    

    
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Delivered training & facilitation of digital content marketing courses with a focus on social media, content marketing strategy, blogging, calendar creation, and content development.

All attendees of the training sessions left empowered with the required knowledge to take their content marketing efforts to the next level and achieve their business and personal goals.

Grew the She Leads Africa Instagram community by up to 40% in 3 months by researching and producing consistently engaging text & visual content and monitoring &  recording insights.

Maintained brand assets across all communications and worked alongside marketing, sales, and programs teams to generate insights on consumer expectations using content.

Developed digital strategies, social media calendars, and video content for various brands across the FMCG, Fashion, and Digital industries.

Published several blog articles with a focus on search engine optimization and generated periodic social media insights to guide goal setting.

Created digital strategies, social media calendars, and content for various brands across the FMCG, EdTech, and Automobile industries.
 
Published several blog articles with a focus on search engine optimization and brand discoverability. Managed negotiations with influencers and media outlets for client partnerships.

Aisha Owolabi🇬🇧