Singapore

Digital Marketing

Account-based Marketing (ABM)

Product Marketing

Akshay Kadam

Head of Digital

Social media marketing

Problem-solving

Critical-thinking

Leadership

Campaign execution & analysis

Forecasting and reporting

Marketing strategy

Tiktok

Facebook Ads

Google Ads

Google Data Studio

LinkedIn Ads

Google Analytics

Project management

Brand strategy

Conversion optimisation

Video marketing

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Regional marketing leader responsible for growth strategy, investment optimization, and media governance across Social Commerce and Video Solutions at GroupM, managing USD 100M+ annual marketing budgets for global/regional clients across paid social and Social Commerce platforms, products

Responsible for translating global media direction for brands such as Disney Entertainment and Mondelez into practical digital and eCommerce agenda for SEA region factoring in local insight and cultural nuances while ensuring commercial and media delivery on key media platforms such as TikTok, Meta, Lazada, Shopee, YouTube, Google Search, Programmatic.

Akshay Kadam🇸🇬