United States

Product Design

University of California, Los Angeles

University of Southern California

Alex Arias

Senior Product Designer

Usability Testing

Monetisation

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Stakeholder management

Leadership

Project management

AI/ML

Data visualisation

Human computer interaction

User research

Product roadmap

Tiktok

Twitter Ads

UserTesting

Vimeo

Youtube

Airtable

Asana

ChatGPT

Facebook Ads

Figma

GitHub

Google Ads

Instagram Ads

Jira

LinkedIn Ads

Mailchimp

Miro

Monday

Notion

Adobe Creative Suite

Workday

Cursor

Midjourney

How to think about design career paths and what progression looks like for designers?

Design career path

LinkedIn Marketing Solutions team

• Led the design and launch of high-impact (0-1) products, such as Thought Leader Ads and Member Boosting, competing directly with Instagram Boost and TikTok Promote
• Designed the Accelerate AI campaign creation experience, focusing on audience targeting, optimization, and reporting
• Launched new ad formats (Articles, Newsletters) and enhanced existing ones like Document Ads by adding strategic objectives
• Executed critical design projects like Deep Funnel Objectives (CRM / API integrations for better ROI), Content Hub, and GDPR Compliance (EU)

Other ways I'm involved at LinkedIn include the Product Mentorship Program, Allyship Academy, HOLA ERG (Hispanics of LinkedIn Alliance), and Design Contractor onboarding and guidance.

Collaborated with multi-disciplinary teams to design human-centered products and services, driving positive customer impact and significant client revenue. My main responsibilities included UX/UI design, interaction design, service design, user research, user flows, wireframes, rapid prototyping, user journeys, experience maps, and service blueprints.

My other roles in the Fjord LA studio include Inclusion & Diversity Lead, Internship Program Lead, Trends Ambassador, Fjord Evolution Ambassador, and Social Media Manager.

Clients I've worked with:
• Los Angeles County (Mayor Eric Garcetti’s Innovation Team)
• Yazaki Corporation
• Golden State Warriors
• Disney 
• The United States Federal Government
• Symetra Life Insurance
• Best Friends Animal Society (Nonprofit)
• Walgreens
• Microsoft
• Pacific Gas and Electric Company (PG&E)

Responsible for analytics and reporting of Microsoft Bing Ads (GS3 Division) – Channel Partners that included Yellow Pages Limited, Dex Automotive, ReachLocal, Logical Position, CDK Global, and Advance Digital

• Created, Implemented, Tracked, Analyzed, and Optimized Paid Search Campaigns using Bing Ads UCM/UI, Excel, SOAP API, ARC, Power BI, and SQL
• Built customized client reporting with insightful and easy to understand analysis. Produced visually appealing charts and tables to concisely communicate trends (PALS, SOV, Health Check, Heat MAP, and QBR)
• Worked with various analytical tools to set up and maintain appropriate data collection and conversion tracking
• Provided consistent and effective support to 3 Partner Account Managers and 2 Partner Sales Executives on forecasting and business opportunities
• Developed and employed successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency reports

Managed 30 Fortune 500 accounts including Unilever, Campbell, and Estée Lauder regarding ERP/ CRM Software

Client Relations

• Successful obtainment of FY16 quota, surpassing On-premise and SaaS metrics by 227% ($751,937.50)
• Worked directly with Executive and Senior level decision-makers to analyze gaps in their IT infrastructure and identify key software products that could cut cost and improve operational efficiency 
• Analyzed historical data and trends with Finance and Marketing teams for sales best practices, while creating ad hoc reports
• Sold full-stack of Oracle products to key accounts through specialized marketing campaigns (email, social media, and digital)
• Created business reports discussing pipeline and forecast, deal strategy, competitor battle points, replacement, and ROI plans

Technology Advisor

• Set up deep-dive demonstrations and aligned high priority clients with Oracle educational resources 


Alex Arias🇺🇸

About Alex Arias

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