United Kingdom

Product Design

Alex Cain

Senior Product Designer

Usability Testing

Quantitative research

Product strategy

Qualitative research

Communication

Problem-solving

Critical-thinking

Stakeholder management

Analytical skills

User research

Product roadmap

Figma

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

- 2025 - Top 50 in Product Design
- 2024 - Top 100 global women mentors in Product Design
- 2024 - Top 10% contributors in United Kingdom

- 2024 - Leading the Chat Experience.
- 2022-23 -Leading Women's Experience initiative across the App.
- Iterative redesign and A/B tests across the entire eco system of the app. 
- Redesigning Badoo's homepage.
- Part of the accessibility team

- Leading the end to end product design of the new Homes experience on zoopla.co.uk
- Strategy, design system work on Alto, Zoopla's flagship estate agent CRM tool.
- Research qual/quant, A/B testing and concept designs for property detail page on zoopla.co.uk

- Creating a sitemap for all Eurostar sites.
- Using Content square to understand online behaviour and redesign IA.
- Iterating on new designs post A/B testing.
- Mentoring junior designers.

Creating a hub for clinicians and schools to distribute a game designed to reduce anxiety in children from ages 8-12. The hub then acts as a dashboard to view game data. 

- Service design blueprint.
- Designing and testing the B2B dashboard for teachers and clinicians 
- User testing of the game on-boarding with children.

Product Academy is committed to helping support women in product for more diversity in tech.
- My talks revolved around PM and designer relationships.

- Implementing a qualitative research process. 
- Creating an internal process for documenting internal hypotheses and then mapping these against quant and qual insights. The result led to evidence driven roadmaps for internal teams.
- End to end design process for redesigning content and SEO pages.

- Redesigning Zalando's company wide 360 feedback tool for their 16,000 employees (service and product design)
- App/Web design work for Zalando.com product description page.
- End to end design for product reviews across Zalando

Whilst at Poke I worked on a range of projects including:
- Wireframes for a gifting responsive site.
- Strategy and UX  for a global campaign, integrating peoples fitness tracking apps to a hub and comparing with Olympic athletes and fitness influencers.
- Service design blueprints and workshop prep for a large scale multi device project.

- I conducted a heuristic review for BA.com
- Qualitative and quantitative research (large scale survey design)
- The results of which, informed behavioural personas and a stakeholder workshop.

Whilst traveling from August 2016 through to February 2017 I worked at the White Agency Sydney. I delivered designs and research for multiple projects from one page dashboards to responsive websites.

Working with a multi disciplinary agile team I would research, design  implement, test and iterate on a variety of user-friendly products . These products included: dashboards, native apps, hybrid apps, responsive designs and future design concept work. 
Clients Included: Newscorp, Google, GE, NSPCC and Moneysupermarket.

I was brought in to help create responsive wireframes for the eccomerce redesign of a prominent British organic food retailer. I was also involved competitor analysis and user testing.

I decided to to take this General Assembly immersive course to further develop my UX skills. During the course I was taken through the entire user experience design process, starting from research and ideation to prototyping and testing.

Whilst at The Copyright Hub I reviewed their existing analytics and created online surveys to get user feedback so we could better understand user behaviour. I also conducted both internal and external interviews and created wireframes and prototypes for the new site structure.

I joined Which? to support product management whilst the magazine was going through a digital transformation. As I became involved in user research, my interest in UX quickly grew and felt prompted to pursue a career in the field.

Alex Cain🇬🇧

About Alex Cain

Expertise

What mentees say