United States

Product Design

Fashion Institute of Technology

Alex Toy

Art Director

Public Speaking

Product strategy

Communication

Problem-solving

Time management

Empathy

Team player

Presentation skills

Conflict resolution

Leadership

Brand strategy

Branding

Content creation

Design systems

Adobe Illustrator

Adobe Photoshop

ChatGPT

GitHub

Instagram Ads

Miro

Adobe Creative Suite

Midjourney

Nearly ten years, across two roles, ending as Senior Director of the Design Studio. I set creative direction for the handbags and accessories division, a category representing around $2B in annual revenue, leading a multidisciplinary team through concept development, brand identity, and seasonal collection strategy.

In practice that meant evolving the brand's design language through hardware and logo architecture, driving creative alignment across RTW, footwear, menswear and licensing, and shaping distinct direction for mainline, outlet and off-price without losing coherence between them.

Designed and developed handbag concepts including sketching, tech packs, and overseas prototype reviews.

Managed vendor relationships, materials, and timelines to ensure brand standards and quality benchmarks were met.


Directed design and development for four brands (Olivia Harris, IIIBeCa, Gryson, and MCM) across U.S. and international markets, managing full concept-
through-production workflow.

Oversaw factory relationships and production quality across Italy, China, Korea, and India, maintaining brand standards and cost targets.

Executed brand identity across packaging and marketing materials; contributed to e-commerce and digital design strategy.

Built and managed seasonal line architecture and development calendar, ensuring on-time delivery across multiple simultaneous brand collections.

Managed design studio operations and led end-to-end design and development of seasonal handbag collections.

Traveled internationally to oversee development and production, ensuring alignment with brand direction and quality expectations.

Alex Toy🇺🇸