Alexander Bobko🇪🇸
Head of Marketing at Maps.me
About Alexander Bobko
Head of Marketing at Maps.me
Marketing Manager with 10 years of experience in Product Marketing and User Acquisition. I began my career in B2C companies and have focused on B2B (logistics and SaaS products) for the last 5 years. Experienced in strategic planning and execution, I have successfully created and implemented Go-To-Market (GTM) strategies for launching products in new geographies.
My achievements: Built the best Marketing team of 10 professionals, covering key areas: User Acquisition, Analytics, Business Development, Sales, and Product Marketing. Achieved an average of 20 million downloads per year via User Acquisition (Facebook ads, Google ads, Twitter ads, ASO) for Maps.me - offline maps with 140M downloads; Successfully implemented ad monetization for an app, increasing revenue by 30%; Established Product Marketing department in the Latam marketing division, resulting in a 10% increase in new customers;
Expertise
What mentees say
“I contacted Alexander for help in building the marketing department. Alexander was exceptionally insightful, providing not just an overview of how the market operates, but he also shared concrete examples that illuminated his points. Beyond the valuable market insights, Alexander went above and beyond by providing me with links to organizations that could facilitate our goals.”
“I've reached Alexander to get feedback on my job search approach. His openness and positive attitude left me with a good impression and valuable ideas about what I could try in my case. I am genuinely pleased to have connected with him and would highly recommend his guidance.”
“Alexander was very receptive and was willing to help me in any way he could. He offered to introduce me to someone who could help me get featured on a platform, which could be a great way to reach a wider audience. He also provided some valuable insights into how to market my product on a budget, and he even challenged me to think about how the AI product is different from ChatGPT.”