Canada

Generalist Product Management

UX Design

Technical Product Management

Platform Product Management

Product Marketing

Interaction Design

Business Transformation

Diplom

Vordiplom

Alexander Schwertner

VP Product

Product strategy

Communication

Collaboration

Problem-solving

Empathy

Team player

Leadership

Analytical skills

Brand strategy

Budget management

Product roadmap

Typeform

Amplitude

ChatGPT

Figma

Google Ads

HTML

HubSpot

Jira

Notion

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

FinOptix helps Canadian startups to streamline their finances. We offer bookkeeping services that provide startups with accurate financial statements at a predictable subscription fee.

Product Management and Strategy Consulting
Fractional Product Leadership

ActivateStaff is at the helm of creating the candidate experience for the temporary workforce of the Gig Economy. The company offers a Staffing Platform as a Service (SPaaS) solution that enables 10,000s of candidates to use a mobile app to communicate with agencies to find placements or shift-based work and track their time. The solution is used by workers in healthcare, light industrial, and events and hospitality.

CrowdRiff offers MarTech SaaS solutions for travel destination marketers to source and utilize user generated content (UGC) to attract and engage travellers. 

- Recruited by founding CEO as the first product leader of the company with a mission to shift from a sales-led to a product-led organization 
- Championed reimagining the product experience to adapt to the needs of travellers in a post-COVID setting
- Recruited 8 product managers and designers, and inherited a team of 6
- Increased employee NPS score to 79% within product and design team by establishing growth tracks, frequent mentoring, and fostering a culture of trust and empowerment
- Within the first 3 months, developed 5-year product strategy and 1-year product roadmap to transform the company from a single product offering to a three product ecosystem
- Stood up voice of the customer to a critical part of the product organization to identify value for destination marketers, driving the growth of a mature $15m SaaS business to new geographies and customer segments
- Established strong collaboration with sales, CS and marketing to achieve over 100% net revenue retention    
- Launched a new Creator Marketplace and content development platform that connects destination marketers and content creators with an innovative web-based story-telling format
- Launched a native iOS app for content creation in less than 6 months

- Recruited by CEO to support scale up phase of the product brand under new ownership after an acquisition
- Reimagined the product experience and value propositions to drive product-led growth of a freemium subscription business 
- Relaunched the photo licensing product to increase submissions by >100% over 6 months, scaled cost-effective AI/ML-based asset review, increasing gross margin from licensing royalties   
- Launched new product offerings to augment value of premium subscriptions, including a skills marketplace and a website builder for photographers
- Introduced agile product management practices to align product development with business objectives.
- Built and managed a product team of four product managers to ensure agile and impactful product delivery across on- and offshore development teams
- Lead full-stack and mobile engineering team of 20 developers in a remote setting across Canada and China

Schwertner Consulting offers strategy and leadership consulting in the areas of product management, product and design recruiting, product strategy, and regulatory affairs. Previous experience includes SaaS, online marketplaces, large-scale B2B enterprise platforms, and visual content communities.

Managed the leading wholesale domain name, SSL and email platform, generating USD 200M in revenue.  Led a collaborative team of over 50 product managers, UX designers and engineers across four locations.
•     Increased NPS score by 20% through product alignment using state-of-the-art UX design.
•     Catapulted new top-level domains added to the platform to 200 in one year by developing a product roadmap and solving complex integration obstacles
•     Drove profit margin per transaction by 15%, across 30K wholesale channel partners, by creating an analytical pricing map to develop and deliver pricing tiers.
•     Eliminated technical debt by engineering a platform established on a micro-service architecture, resulting in an improved product strategy, cost structure and profitability, conjecturing a margin increase of USD 5M by 2019.
•      Solved industry regulation requirements across 190 countries and enhanced the customer experience by leading developers of a new end-user interface with B2C transaction provisions, allowing B2B branding and customizations.  
•	Established strong cadence of agile product management process across product engineering and operations, providing measurable story points.
•	Earned industry-wide recognition for developing a model General Data Protection Regulation (GDPR) approach, through collaboration with internal and external stakeholders and analytical thinking, contributing to an industry playbook which was largely adopted as the new industry regulation.  
•	Conceptualized and executed a new messaging service, implemented by more than 75% of partners, allowing localized and highly customizable content.
•	Propelled additional margin by several million dollars by leading integration efforts after multiple mergers and acquisitions, yielding the addition of 17 million domain names and 30K resellers.

Skyrocketed incremental domain registrations to 900K in 2015, through product management strategies such as establishing vendor relationships, streamlining product onboarding process and adding 450+ top-level domains.

DENIC is the registry operator of the German .DE top-level-domain with 16 million domains generating EUR 50m in annual revenue.

- Recruited and appointed CEOs of the executive team
- Governed annual budget
- Drove pivot of long-term strategy of the organization to a more diversified product offering

Oversaw the ccTLD competence center housed within Tucows, operating as a separate wholesale domain business with customers primarily in Germany and Austria. Managed the 15-member business unit generating EUR $5M in revenue.
•	Successfully achieved business turnaround by consolidating operations, identifying a niche market opportunity and repositioning the company, growing wholesale partnerships by 150%, boosting revenue from EUR 250k to EUR 5m.
•	Reignited company by shifting to a ccTLD niche market
•	Stimulated revenue growth to more than 30% per annum by investing in new features such as repositioning to a ccTLD niche market, dramatically expanding the platform feature set, thereby gaining trust of customers.
•	Drove the sale of the company and facilitated the acquisition by Tucows in 2011.

Alexander Schwertner🇨🇦

About Alexander Schwertner

Expertise

Sessions with Alexander Schwertner