

Senior experience designer at Merkle
Senior experience designer at Merkle
I'm a UX designer and researcher with over six years' experience specialising in strategic thinking and user research. I'm skilled at creating user personas, wireframes, prototypes and user journeys, as well as conducting usability testing and user interviews. I use an empathy-driven, evidence-based approach to develop solutions that deliver value to clients and their customers. I apply a strategic mindset to UX design to identify opportunities, prioritise user needs and create solutions that align with business goals.