United States

UX Design

UI/ Visual Design

Game Design

XR Design

Service Design

Product Design

Interaction Design

UX Research

Professional Program

B.S.

✊🏿🏳️‍🌈 Diversity & Inclusion

Alfredo Achecar

Principal Product Designer

Usability Testing

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Customer service

Stakeholder management

Analytical skills

2D Animation

Email marketing

Human computer interaction

Information architecture

Video editing

User research

Unity

Blender

Figma

Adobe Creative Suite

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

■  Conducted user research, competitive and comparative analysis for an international dating app. 
■  Collaborated with teams in India and Europe in enhancements to the app.
■  Delivered and tested wireframes and prototypes aimed at improving ease of profile completion. Delivered and tested improvements on info architecture of profiles. Tested acceptance of new polling feature.

■  Design lead on team of three designers. Integrated primary user research + testing results. Concepted + wireframed ten distinct applications, consolidated into one 
■  Delivered development-ready wires for Oppenheimer Funds’ iPad app within given time frame to client satisfaction 
■  Successfully incorporated client needs, requirements, and industry compliance through an iterative process

Derby Games is a New York City-based mobile gaming company focused on live horse racing and online betting.

GOAL: Optimize a new game unique in its category (a blend of lotto and horse betting) to ensure the intended audience not only understood how to play but wanted to play.

METHOD: Improve the existing game design by rapidly prototyping, user testing on the field (where users would actually be playing the game) and iterating incorporating research findings and business goals.

■  MARKET AND FIELD RESEARCH: Deployed a nation-wide survey and conducted user interviews across five states on behaviors and attitudes towards the national lottery and horse racing. We conducted contextual inquiries on several stores selling lottery products in New York City. 

■ DESIGN + TESTING: Created testable hi-fidelity prototypes of the initial design and conducted in-field and remote usability and viability testing. Collaborating with the lead visual designer, we created two new design iterations of the game integrating the findings from our previous sessions. 

■ RESULTS: Delivered 2 new designs to our client along with a compilation of our usability and viability test findings, a list of obstacles and potential solutions, UI feedback, feature requests, and a repository of video and audio documentation of our user interviews and test.

Swerve Fitness is a boutique indoor cycling studio in New York City.
3-week client Project for General Assembly’s UX Immersive program.

I was the project lead for the design of their mobile app along with two other UX designers.

GOAL: Create their first mobile app from scratch that will simplify buying and booking classes, as well as ongoing engagement with their classes.

■ RESEARCH: Conducting user interviews and deploying surveys. Competitive and comparative analysis. Extracting and synthesizing data into personas and actionable design parameters. Writing a full research report.
■ DESIGN: Concepting the screens. Testing and iterating on paper prototypes. User testing and iteration on digital prototypes
■ MANAGEMENT: Scoping the project, setting milestones and managing client and deliverables.

RESULT: Delivered a pixel-perfect design of an iOS app that was intuitive and ready for Swerve clients to use.

Alfredo Achecar🇺🇸

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