Iran

Product Design

Interaction Design

Growth Design

Azarbaijan Shahid Madani University

Ali Asadi

Senior Product Designer

Dribbble

website

Problem-solving

Empathy

Stakeholder management

Branding

Conversion optimisation

Design systems

User research

ChatGPT

Figma

Hotjar

Maze

Notion

Adobe Creative Suite

Google Analytics

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Khodro45 is the largest online auctioneer for used cars with 22 nationwide acquisition hubs (across 12 cities), providing sellers with a fast, safe, and reliable solution for selling their cars.
• Car Inspection App Redesign: Achieved ~15% reduction in inspection time and ~10% fewer errors by identifying user pain points, collaborating with cross-functional teams, and creating high-fidelity designs with a specialized camera interface.
• Dealer App Redesign: Utilized design-thinking approach, conducted interviews with engineering lead and sales team to align with sales procedures, improved dealer experience, and incorporated user feedback. Identified Features and Improvements: Enhanced user experience through refined card sorting, active dealer auction section, concise inspection report overview, extended auction informing, auto bidding, online negotiation, and more.
• Seller Funnel A/B Test: Collaborated with marketing and product teams to compare approaches, achieving a 1.5% increase in lead-to-sale conversion rates using the wizard approach.
• Team Development: Played a pivotal role in expanding the product design team by contributing to recruitment efforts and facilitating the onboarding process for new team members.

BolBol teaches languages by simple gamified tests which have been used by more than 400,000 people.
• I analyzed analytics, find drop-off points and improve user funnel conversion rates by decreasing user barriers.
• I improve users engagement and retention by using gamification, daily reward & personalized notifications.

Yasha was an Iranian company that operated an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities.

• I researched online & offline market benchmarks and conducted user interviews to find user needs for rent accommodation.
• I designed a user journey and user flow map for both user groups as hosts and guests. I was analyzing users' pain points in an iterative process to improve their experiences.

Tezpark has been set up to establish an online street parking system for citizens and replace it with traditional parkometer systems. Tezpark currently serves the city of Tabriz, Isfahan, Urmia, Rasht, and Kermanshah 
• It is a multi-platform system designed and implemented on five platforms include Android, iOS, web-based (for clients & managers), SMS, USSD & Telegram bot platforms.
• I conducted interviews with the municipality, Chashmandaz co and citizens as service stakeholders to find their vision, needs, and exceptions from service.
• We in a collaborative process with technical colleagues reviewed technical limits in platforms and with a SWOT map decided to implement strategy.
• With a design thinking approach from research to the final result, I communicated with other colleagues & stakeholders to find and perform usable solutions to satisfy service stakeholders.

Podkasb was a social network focusing on specialized professional audio content.
• I worked closely with content creators and listeners to meet their needs and design a great experience for them.

Keywords: Hardware Dependent Service, Heuristic Evaluation, Interaction Design, Information Architecture

Mor was a comprehensive GPS tracking solution for fleet monitoring and management with real-time tracking, movement history, live notifications, shaped geofences, smart maintenance.
• I designed mobile apps for end-users and a web-based admin panel for corporate clients.

Keywords: Visual Identity Design, VR Tour Design, Packaging Design, Negotiate with the Clients

Mavi was a digital marketing company that provided services from consultation until the design & perform stage.
• I designed various brands' visual identities and prepare their brand books.

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