Canada

UX Design

Product Design

UX Research

MS - Candidate

Ali Baquer

Lead Product Designer

Usability Testing

Quantitative research

Qualitative research

Communication

Problem-solving

Presentation skills

Analytical skills

Information architecture

Optimal Workshop

SurveyMonkey

UserTesting

Zeplin

Balsamiq

Crazy Egg

Figma

Google Data Studio

Hotjar

HTML

Jira

Notion

Confluence

Google Analytics

Sketch

• Led design team on Staples Print site redesign, collaborating with a cross-functional team of designers, developers, & PMs. 
• Produced high-quality design deliverables including detailed prototypes, user flows, & research presentations
• Helped refine Staples Canada’s DSTILL design system by streamlining the approval process, as well as contributing & documenting new components & component augmentations

• Spearheaded multiple projects for an ongoing website redesign, emphasizing enhancements in IA & user journeys.
• Led redesign of the Staples Print’s PCP, increasing revenue by 26%
• Conducted research to inform designs, including jobs-to-be-done (JTBD) user research, card sorting, tree testing, & usability testing.

• Conducted qualitative and quantitative research to delve into customer needs, assess concepts, and enhance user experience.
• Leveraged various generative & evaluative research methods to write test plans,  conduct studies, synthesize data, & present UX insights.
• Worked collaboratively with designers, strategists, and product teams to help create customer-centric solutions

• Founding UX designer at seed-stage startup, championing UX and UXR processes and translating user insights to new products & features, as well as helping grow the design team to over 10 designers, actively advocating for users and human-centered design throughout the product development process
• Led agile end-to-end user experience design of several B2B and SAAS solutions from discovery to delivery, resulting in adoption by 100+ partners, including Air Canada and American Airlines
• Established company’s design system foundations, improving consistency, efficiency, & enhancing cross-team collaboration.

• Taught and mentored students in essential concepts in biology - leading lessons, facilitating workshops, and training students to use scientific tools

• Studied the impact of mining and electronic waste on freshwater ecosystems by following various experimental protocols mandated by the Ministry of Environment.
• Analyzed data using programs such as r, SPSS, and Excel

Ali Baquer🇨🇦

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