

CEO at Gashtar Place Branding team
CEO at Gashtar Place Branding team
Hi, I'm Ali and I started my career in architecture 12 years ago, collaborating with well-known architectural firms in Iran. Eventually, I began working independently. However, my focus gradually shifted towards urban planning and design, with an emphasis on re-creation. As I sought faster and more cost-effective ways to bring change to cities and neighborhoods, I discovered placemaking and city branding (place), which complemented my education in tourism management. Along the way, I learned strategies for maintaining and improving my business, which proved to be valuable in place branding, and used them to expand my business and become a consultant to other firms. Throughout my journey, always design has been present in various scales, ranging from product design to urban planning. I can't define myself as one thing, as being a designer, a place brander, a placemaker, a business consultant, and a strategist all go hand in hand and complement each other.