Egypt

Branding and Identity Design

Branding

Offline Marketing

Product Marketing

Master of Business Administration (MBA)

Bachelor of Business Administration (B.B.A.)

Ali Elgendy

Retail Marketing Head

Quantitative research

Qualitative research

Communication

Problem-solving

Time management

Critical-thinking

Team player

Organisation skills

Analytical skills

Brand positioning

Brand strategy

Budget management

Market research

Marketing strategy

Adobe Photoshop

Business intelligence

Unit Testing

Product analytics

Product strategy

Managment  of retail marketing for all Samsung Electronics divisions: Smart Phone, Visual Display, Home Appliance, and Customer Service

Managment and planning of promotional materials, shop branding and communication, display units/merchandising fixtures, and innovative display solutions for Samsung products management

Retail budget management

Shop-in-shop & Samsung Multi-purpose shop design and production

Communication Strategy & Planning & Budgeting
ATL Management:
- Ad Creative & Media Planning (TV, Radio, Digital/CDM, OOH, In-mall, Cinema)
BTL Management:
- POS, Activations/Roadshows, In-store Branding, Retail Display, Mega Launch Events, Press Events
Sponsorships & Partnerships with Mega Brands

ATL (TVC, Radio, Press, Digital)
BTL  (Roadshows, Branding, POSM, Launch Events)

-Designing market research methodologies
-Analyzing issues and challenges with clients' business

-Managing relationship with original equipment manufacturers to increase Intel product sales
-Managing and following up on PC retail roadshows
-Producing and analyzing monthly, quarterly and yearly sales and indicators reports

-Creating faster and more efficient distribution routes for leading Consumer Packaged Goods companies in Egypt

-Writing and editing marketing cases for the Middle East/localized version of the book The Principles of Marketing, by Philip Kotler
-Advising students on marketing strategies and marketing mix solutions on a simulation for business bachelor degree students

Ali Elgendy🇪🇬