Pakistan

Growth Product Management

Growth Hacking

Data Analysis

Lahore University of Management Sciences

Ali Hassan

Growth & Strategy

Public Speaking

Communication

Presentation skills

Leadership

Business intelligence

Campaign execution & analysis

User research

Optimizely

Softr

UserTesting

Webflow

Zapier

Airtable

Bubble

ChatGPT

Crazy Egg

Google Ads

LinkedIn Ads

Google Analytics

SEMrush

🚀 Innovative Product Launches:

- Successfully launched the RemotePass Self-Service Tool Platform, revolutionizing user experience and operational efficiency.
- Spearheaded the introduction of the RemotePass Super App on Product Hunt, earning high acclaim and recognition.

🌐 Digital Marketing Mastery:

- Led multi-platform digital advertising campaigns (LinkedIn, Meta Ads, Google Ads, Reddit, and Quora), significantly enhancing brand visibility and user engagement.
- Utilized SQL, Tableau, SEM Rush, and Zapier to optimize campaign performance and analyze market trends.

🤝 Strategic Partnerships & PR:

- Established and managed the affiliate and partnership programs using PartnerStack and GrowSurf, expanding market reach and fostering key relationships.
- Directed PR and brand-building activities, including the launch of the RemotePass Newsroom, strengthening the company's public image and market presence.

📈 Performance Optimization:

- Focused on key metrics such as CTR, CR, and Product-Market Fit to continually optimize product performance and market strategy.

💼 Team Leadership & Budget Management:

- Excelled in managing cross-functional teams and overseeing budgets, aligning projects with organizational objectives and financial guidelines.

🚀 Strategic Growth Initiatives:

- Pioneered the development of a robust Growth Engine, propelling the acquisition of 100,000 new users within just 5 months, with a remarkable 65% of customer acquisition stemming from organic channels like SEO and referrals.
- Implemented innovative marketing and growth strategies, focusing on sustainable and organic user acquisition, driving significant platform expansion and brand recognition.

📊 Data-Driven User Engagement:

- Conceptualized and executed a comprehensive data pipeline using SQL and Power BI, providing deep insights into the learning journey of users.
- Enhanced course creation and retention strategies through data-driven insights, leading to a 20% improvement in user engagement and overall satisfaction.

🔍 SEO & Referral Marketing:

- Focused on leveraging SEO and referral marketing techniques to drive organic growth, successfully tapping into cost-effective and impactful user acquisition channels.
- Collaborated with cross-functional teams to optimize website content and referral programs, ensuring alignment with growth objectives and user needs.

💡 Innovative Analytics Solutions:

- Utilized advanced analytics tools to monitor, analyze, and report on key performance indicators, enabling data-informed decision-making across various functions.
- Played a pivotal role in transforming raw data into actionable insights, significantly impacting course development and user experience strategies.

🌏 Global Operations and Strategic Leadership:

- Managed Daraz Advertising Solutions (DAS) operations across Pakistan, Nepal, Bangladesh, and Sri Lanka, overseeing a diverse and multi-regional team.
- Played a key role in strategizing and implementing global advertising solutions, catering to varied market dynamics and consumer behaviors across different countries.

📊 Innovative Advertising Campaigns:

- Initiated and supervised A/B Testing Campaigns for Facebook Collaboration Ads and TikTok Ads, driving a substantial 23% increase in revenue for B2B partners.
- Leveraged cutting-edge digital marketing strategies to maximize partner engagement and profitability, demonstrating exceptional ability in online advertising.

💡 Pioneering E-commerce Advertising Solutions:

- Launched Pakistan's first e-commerce PPC (Pay-Per-Click) advertising solutions product, automating advertising spend and significantly contributing to a $1M Annual Recurring Revenue for the Global Daraz Profit & Loss statement.
- Instrumental in enhancing the digital advertising landscape, introducing innovative solutions that set industry benchmarks.

🌐 International Expansion and Department Establishment:

- Led the expansion and establishment of the Daraz Advertising Solutions department in Nepal, effectively managing cross-border teams and operations.
- Spearheaded the presentation and analysis of channel performance metrics to the C-Suite, providing critical insights for strategic decision-making and business growth.

🔍 Strategic Brand Partnerships:

- Oversaw marketing solutions for premium Daraz Mall vendors, including major brands like Nestle, Unilever, RB, Huawei, Oppo, Xiaomi, and Samsung, catering to a portfolio of 120 brands across Pakistan.
- Fostered strong relationships with top-tier clients, ensuring the delivery of tailored marketing solutions that aligned with their unique brand goals and objectives.

📈 Campaign Management and Execution:

- Led target achievement activities for all major Daraz campaigns throughout the year, including landmark events like 11.11 and 12.12.
- Successfully executed high-impact marketing strategies and campaigns, driving significant sales and enhancing brand visibility during these key shopping events.

🌐 Vendor Engagement and Growth:

- Collaborated closely with vendors to develop and implement effective marketing strategies, enhancing their presence and performance on the Daraz platform.
- Played a pivotal role in driving vendor growth and satisfaction, leveraging deep market insights and digital marketing expertise.

📊 Performance Analytics and Reporting:

- Monitored and analyzed campaign performance, providing actionable insights and recommendations to optimize future marketing efforts.
- Presented comprehensive reports and analyses to senior management, demonstrating the impact and success of marketing initiatives on overall business objectives.

👥 Team Leadership and Management:

- Oversaw a dynamic team of analysts, performance marketing specialists, and Sales Managers, orchestrating marketing efforts across Karachi, Lahore, and Islamabad.
- Invested in the professional growth of team members, providing mentorship and training opportunities to enhance skills and career advancement.

📈 Demand Generation and Sales Growth:

- Engineered and executed innovative demand generation activities, leading to a notable 22% increase in Sales Qualified Leads (SQLs).
- Successfully translated enhanced lead generation into 56 new B2B accounts in the energy and e-commerce sectors, demonstrating significant market penetration and business development acumen.

💼 Client Lifecycle Value Enhancement:

- Played a key role in securing accounts with an average Customer Lifetime Value (CLV) of $20K per account, emphasizing long-term relationship building and value creation.
- Developed and implemented strategies focused on maximizing the CLV, ensuring sustained revenue growth and client satisfaction.

🔍 Strategic Market Analysis:

- Conducted thorough market analysis to identify and capitalize on growth opportunities within the energy and e-commerce sectors.
- Leveraged deep industry insights to tailor demand generation strategies, effectively aligning them with market trends and client needs.

🌐 Cross-Functional Collaboration:

- Collaborated with cross-functional teams, including marketing, sales, and product development, to ensure cohesive strategy implementation and goal achievement.
- Fostered a culture of synergy and alignment, enabling more effective and efficient market penetration efforts.

📊 Budget Management and Core Business Functions:

- Managed a substantial quarterly budget of $30k, overseeing critical business functions including Marketing, Operations, and Planning.
- Significantly contributed to the company's revenue, with the category accounting for 70% of all city revenue, demonstrating effective management and strategic planning.

🚀 Innovative Project Management:

- Spearheaded the development of a demand projection and route optimizing API using Python, integrating extensive booking and search data from the SWVL network.
- Achieved an impressive 17% increase in overall bookings through this initiative, highlighting successful project management and technical acumen.

🌐 Operations and Network Foundation:

- Founded the operations and route network for SWVL in Islamabad, establishing a significant customer base of over 5,000 daily users.
- Demonstrated exceptional skills in route level optimization, leveraging BigQuery and Power BI data pipelines for efficient operation.

📈 Data-Driven Strategy and Execution:

- Employed data-driven strategies for optimizing routes and operations, effectively catering to customer needs and enhancing service quality.
- Played a pivotal role in the growth and success of SWVL Islamabad, showcasing expertise in both planning and performance management.

📈 Sales and Customer Experience Enhancement:

- Spearheaded initiatives to enhance sales and customer experience, driving significant improvements in customer engagement and satisfaction.
- Implemented innovative training and development programs, equipping the sales and customer experience teams with advanced skills and knowledge.

🤝 Strategic Leadership and Collaboration:

- Collaborated with cross-functional teams to align sales strategies and customer experience initiatives with overall business goals.
- Played a pivotal role in developing and executing strategic plans that resulted in enhanced team performance and operational efficiency.

Worked for the Trade Marketing and Distribution department in the Head Office of the Pakistan Tobacco Company.  

- Coordinated with various Distribution Centers to get Daily Sales and Productivity Reports
- Analyzed pricing data in light of the new taxes imposed on the tobacco industry by the government of Pakistan
- Collaborated with the Market Research Team (AC Nielsen) on the anti-Marlboro campaign and how Dunhill can use customer analytics to gain a competitive advantage in KLI
- Planned for the brand activation for the new Gold Leaf and Capstan campaign incorporating VR technology 
- Accompanied the Channel Management team to assess contract negotiations in regards to PTCs Key Accounts

As Secretary General is the Head of the Secretariat and I was 1 of the 5 Executive Council Members leading the the oldest Model UN student run society in Pakistan. The society comprises of more than 300 students studying in LUMS. 

- Responsible for the planning and execution of all debate related activities associated with the society including the LUMUN annual conference which hosted +900 delegates in December 2016. 
- Recruited all secretariat members in the society comprising of 32 committee directors and over a 90 Assistant Committee Directors eventually placing them in 1 of the 13 committees for the LUMUN annual conference. 
- Oversaw the research, compilation and presentation of the documentation associated with academic debate in all LUMUN  associated conferences comprising of over 2000 pages of content. 
- Co-Conducted MUN training for the LUMS MUN traveling team preparing for MUN conferences in Turkey & Canada. 
- Introduced the first ever Joint Crisis Committee and futuristic US Senate in the societies history.

- Responsible for monitoring marketing communications and branding in youth projects
- Lead the 5 people tiger team on scoping and developing a new hybrid bundle eventually winning the best idea award. 
- Worked with the BTL team in regards to the new marketing partnership with Centaurs Mall cinema
- Partnered with Saatchi & Saatchi in developing the Mobilink Independence Day Marketing campaign 2015

Ali Hassan🇵🇰