Romania

Content Design

Product Marketing

UX Research

Content Strategy

Doctor of Philosophy (PhD)

Research MA

Bachelor of Arts

Alice Teodorescu

Senior Product Marketing Manager

Resume

Product strategy

Qualitative research

Communication

Brand positioning

Marketing strategy

Tableau

Figma

HubSpot

Intercom

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Get a hacker's perspective on your web apps, network, and cloud.

📌 Leading the content strategy
📌 Voice of the customer and editor-in-chief of the product’s voice
📌 Product marketing ecosystem & framework ownership across the organisation — cross-functional collaboration with Product, Engineering, Customer Success, and Business Development
📌 User interviews and case study development 
📌 Owner of paid, organic, and earned strategy and ecosystem for all content marketing efforts
📌 Style guide design, ensuring brand & product voice consistency across the journey 
📌 Creating and managing a distributed freelance team of writers, editors, designers, and a developer to scale product-led content across touchpoints and formats (website, customer stories, sales enablement, etc.)

*Highlights*
📌 Spearheaded the development of a demo account for sales enablement purposes
📌 DX as LinkedIn top voice in the #cinematech  industry
📌 Put in place problem-solution framework for product-led materials with insights from competitive research and user research

Teaching The Archeology of Contemporary cultural phenomena elective at the Faculty of History, for third-year BA students with a focus on:
- cultural studies
- digital trends
- popular culture

📌 Leading the content & community strategy + team
📌 Editor-in-chief for the voice of the product
📌 User interviews advocate and facilitator

*Highlights*
📌 Created content and copywriting guidelines and scaled feature-benefits product pages resulting in +30 product and feature pages delivered in less than two quarters.
📌 Initiated and led a user interview process resulting in +30 interviews conducted, boosting product-led articles’ average CTR by 150%, and tripling direct Sales Qualified Leads attribution.
📌 Spearheaded the design and execution of a sponsored webinar with Search Engine Journal featuring a long-term client doing a live product demo.
📌 Designed and delivered core product tours for the Onboarding flow improvements initiative (from wireframing to production) — part of the Product team for 2 development cycles.

A monthly newsletter of my and your thirst for knowledge. From product to content, from media to visual studies, from literature to philosophy.

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Your brand DNA guides your business every step of the way. We value your potential and build a story for today and tomorrow. We're a tech-savvy team of creative professionals and storytellers, with +15 years experience in crafting a brand essence, translated in amazing design and smart content to give your business the unique voice it needs.

As a Head Storyteller, I help create the brand story, from the creative concept to the strategic ways to deliver that story through specific content (articles, blog posts, newsletters etc.) and, also, contribute with in-depth research methods to discovering your target markets & audiences and what channels you need to address for compelling brand engagement.

Removing friction between man and technology by designing beautiful and easy to use products, centered around real people.

We're a welded team of established software development and creative professionals, with +15 years experience in building web platforms & mobile apps, amazing design and smart content to give your brand the unique voice it needs.

See more about portfolio and pricing on our special landing page: https://creativemarker.ro/

We are a group of people with a special set of skills.
We know that line is "taken" but that set of skills really exists. 
We're mad about design, about image, about communication and really mad about people. We love watching brands come to life and achieve their full potential and we love it when it is our job to do it. Some of us like coffee, but most of us like beer. 
That shouldn't be an issue because we don't like going to the shop downstairs. 
What's certain is that we all love what we do. 

Oh, and we have a lab named Carlos and it's a girl!

Creative and strategic communications on community development and rural development projects

•	Highly involved as a cultural specialist in the humanitarian project "Following the traces of communist Albania" for Konrad Adenauer Foundation (KAS) Albania.
•	Thoroughly co-authored a study on individual giving in Romania, Serbia and The Czech Republic, using the Most Significant Change framework for understanding the motivations and challenges of organizations and persons. Based on a PACT Foundation & Global Fund for Community Foundations research grant (August - November 2016)
•	Managed to gain needed insights on participatory education methods like forum theatre, photo voice and living library, within a team of social scientists, for ART Fusion, a Romanian organization focusing on education and social inclusion for marginalized teens and groups (2014-2016). Conducted in-depth interviews and focus-groups with teenagers, educators and marginalized groups.
•	Managed a communications audit for two Europe Direct Centers in public libraries in the South of Romania, an area with educational and social access issues (2017).
•	Successfully developed and implemented +10 lectures and summer schools at Calea Victoriei Foundation, from the theoretical (Introduction to Japanese Culture, Introduction to Japanese Animation, Anime Stories and Myths) to the practical (Creative writing, Blogging and writing for the online environment);
•	Thoroughly engaged students in one day events and sparked their interest in topics such as cultural studies, popular culture's influence on society and more in collaboration with Calea Victoriei Foundation.

Tailored strategic plans, copywriting and content marketing for entrepreneurs and SMEs

•	Managed, wrote and produced social media and email marketing campaigns for 20+ entrepreneurs and small businesses in various industries (tech, food, psychology and coaching, HR, health & pharma etc.) using Facebook, Twitter, Pinterest, Instagram, Youtube etc. 
•	Coordinated and implemented 50+ business communications strategies for startups, commercial enterprises and NGOs, with positive results and increased engagement.
•	Successfully developed and implemented 3 special trainings on content strategies and management for 20+ entrepreneurs and communications professionals;

•	Developing PR and fundraising strategies and campaigns, closely working with the Communications Manager;
•	Media relations;
•	Event organizing;
•	Project and campaign management;
•	Creative writing;
•	Content management (sites, blogs, social media, other materials etc.)

•	Internal newsletter editing;
•	Promoting periodical recruiting;
•	Working on social media strategies with the Communication Department

•	Online platform maintenance;
•	Content editing and testing;
•	Basic photo editing;
•	Research and field work in order to gather information for the platform; 
•	Account management and social media content management

•	External and internal communication management;
•	Event organizing;
•	Editing and writing articles for the association’s cultural magazine;
•	Trainer

•	HR and internal communications responsibilities – reviewing CVs, appointing interviews; 
•	Uploading information in internal online platforms, designed for internal use only;
•	Collaborating with the HR Coordinator and offering support for organizing internal events; 
•	Trainer for the induction period of new employees on topics like Quality Management System and Internal Organigram ; 
•	Offering support to the Chief Operating Officer on internal issues like the internal audit on ISO 9001.

Communication Facilitator since November 1st, 2008. My responsibilities were to identify development opportunities for the NGO and to assure that the know-how from one generation to the other was properly transferred.

•	Media relations and monitoring reports
•	Suppliers management
•	BTL activities, developing budgets, time-lines, creative concepts during brainstorming sessions etc.
•	I was a PR Intern in September 2009 for 3 weeks

Occupying this position, I had to manage all the partnerships of the association, supervise all the departments and their activity and identify new opportunities for development.

Alice Teodorescu🇷🇴

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