Alicia Pompei🇺🇸
Creative Director, Brand Strategist at Chan Zuckerberg Initiative
About Alicia Pompei
Creative Director, Brand Strategist at Chan Zuckerberg Initiative
Alicia Pompei is a brand strategist, creative lead, and visual designer focused on creating compelling visual solutions that bring insights and strategy to life.
In addition to being a full-time Brand Strategist at the Chan Zuckerberg Initiative, for the past 6 years, Alicia has run her own private practice, working with clients like Nike, Gates Foundation, CLIF Bar, and Duolingo. She’s comfortable operating strategically—establishing guiding visions for new products and pipelines, service design, visual brand expression, and defining organizational purpose—as well as tactically—creating deliverables ranging from product naming to brand toolkits, from packaging to websites, multi-channel campaigns, and beyond. Prior to starting her business, Alicia spent 5.5 years in Ideo’s San Francisco Studio—collaborating with startups and Fortune 500 companies ranging in industries from food and beverage to healthcare and tech.
Alicia holds a B.A. in Communication Design from Carnegie Mellon University.
Expertise
What mentees say
“Alicia was professional, honest, direct, and got to the point very quickly. I really appreciated how respectful she was with scheduling, giving notice around changes, starting on time, and being mindful of the clock, especially given that as mentees we are already grateful for any time mentors can spare. I also valued hearing about her career path and the actionable feedback she shared.”
“Alicia is well-spoken and insightful in multiple areas in the creative industry. She provided a couple resources to follow-up after our conversation while being transparent about her career journey. I would recommend Alicia to anyone who is looking for transition or exploring new ideas.”
“Alicia had some great insights on branding and building a personal brand.”