

Service and Strategic Design Consultant | Project Lead at Livework
Service and Strategic Design Consultant | Project Lead at Livework
I turn complex operations into efficient and people-centered experiences, combining strategic design, research, and data.
I develop strategies, products, and services for national and international companies and brands: Burger King, Netflix, Meta, BASF, Globo, Banco Inter, Nubank, Santander, Banco do Brasil, Latam Pass, Fleury, Eurofarma, FDC, Unimed, Inhotim, Havaianas, Vale, and others.
My background bridges advertising, technology, and innovation. I work as a strategic consultant for organizations seeking process improvement, operational evolution, digital transformation, and evidence-based decision-making — with an agile mindset and systems thinking approach.
Beyond client projects, I invest in developing new professionals: mentoring, knowledge-sharing, and leading with active listening and a future-oriented vision.
I believe technology is a tool. People are the purpose.
Learn more about my work: https://www.aliciasad.com
“Alícia me ajudou dando feedbacks para o portfólio e o currículo, gostei muito da mentoria, foi super explicativa, educada e profissional. Muito obrigado Alícia, até a próxima!”
“It was lovely to catch up with Alicia again. She's an amazing professional! I shared some insecurities, and she was open to chat and give me some input to improve my work!”
“Alicia is an exceptional mentor who truly exceeded my expectations. Her amazing communication skills and deep subject knowledge helped me devise effective strategies for my career progression. She guided me through analyzing the design market and navigating current job opportunities with remarkable problem-solving abilities. I highly recommend booking a session with her if you're”