Singapore

Content Design

Customer Experience (CX)

Technical writing

Copywriting

Social media writing

UX writing

Master's degree

Bachelor of Arts - BA

GCE O-Level & A-Level

✊🏿🏳️‍🌈 Diversity & Inclusion

Aliff Danial Noor

AVP, Content Design

SEO Writing

Customer service

Conflict resolution

Stakeholder management

Analytical skills

Blog writing

User research

Salesforce

Zeplin

Ahref

Asana

Figma

Jira

Maze

Google Analytics

SEMrush

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General mentorship

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to think about design career paths and what progression looks like for designers?

Design career path

• Led UX content design, strategy, and operations for YTL-Sea Digital Bank Project.
• Developed user-friendly content for bank onboarding, customer identity management, payments, and more.
• Implemented insights and analytics to optimize user experience and drive engagement.
• Collaborated with cross-functional teams to enhance account settings, security, and virtual assistant features.

• Established UX content design system, content strategy, and usability metrics for Boost App & web landing pages.
• Conducted content testing to evaluate UX effectiveness and performed quarterly content audits for product usability improvement.
• Localized UX content into Malay & Simplified Chinese languages to enhance user experience.
• Provided consultation on conversation design for the company's chatbot.

• Developed website content for customer communication & education, including user manuals and FAQs.
• Optimized website content for SEO by conducting keyword research and monitoring web traffic.
• Enhanced customer experience through various channels by drafting bot answer scripts and creating UX copy.
• Redesigned brand's help center, resulting in a 75% increase in website traffic and an 80% reduction in customer support deflection rate.

• Developed and executed change management campaigns to promote digitalization across UEM Group's subsidiaries.
• Created engaging communications materials like e-Bulletins, web content, and corporate videos to educate employees on Industry 4.0.
• Organized events to encourage employee engagement and readiness for the company's digital transformation.

Aliff Danial Noor🇸🇬