Netherlands

Industrial Design

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Content Design

Customer Experience (CX)

Digital Marketing

Interaction Design

Content Strategy

Design Systems

Rhode Island School of Design (RISD)

Design Academy Eindhoven

Alissia Melka-Teichroew

Juror

Instagram

byAMT - Work

Tone consistency

Partnership

Prototyping

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Conflict resolution

Stakeholder management

Analytical skills

Brand strategy

Branding

Content creation

Content research

Content strategy

Design systems

Event organisation

Forecasting and reporting

Illustration

Market research

Salesforce

Solidworks

SurveyMonkey

Typeform

Vimeo

WordPress

Youtube

Asana

Canva

ChatGPT

Facebook Ads

Figma

Mailchimp

Miro

Notion

Adobe Creative Suite

Midjourney

Organisation skills

Leadership

Project management

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Thrilled to be invited to the iF DESIGN AWARD jury.

For a few days I get to immerse myself in what designers globally are creating right now—across disciplines, perspectives, and approaches. It's a chance to step back and see where innovation is heading. 120+ design minds evaluating the future together.

- Lead the refresh of the entire brand identity, to ensure cohesive execution of visual, verbal and spatial identity across e-commerce, physical retail spaces, mobile app, advertising, and more.
- Directed creative vision and development creative briefs for campaigns, launch events, and core assets to drive brand alignment and audience engagement.
- Developed digital and physical brand guidelines and initiated the new and robust brand portal with Frontify.


Co-led brand DNA refresh and visual design strategy for Electrolux Group (Electrolux, AEG, Frigidaire). Directed product range identities for Kitchen and Small Domestic Appliances, including CMF, archetypes, and interface design. Led overhaul of global icon, pictogram, and instructional illustration libraries with governance framework. Developed visual systems across typography, colour, motion, and animation for physical products, digital interfaces, packaging, and marketing. Supported visual design for Electrolux Group One App and HMI Teams with the Design System team using tokenisation to unify brand experiences. Collaborated across global industrial design, CMF, packaging, marketing, sales, consumer experience, insights, innovation and web, app and product UX/UI teams.

- Hand-selected to introduce the new eBay Collections on eBay.com homepage, showcasing high-quality, curated designs.
- Developed and implemented daily curated content for 9 verticals, enhancing user engagement.
- Streamlined workflows and fostered collaboration through team-building initiatives and inspirational tours.

Co-Developed and taught the Junior Studio Identify new American design for the future.

Guest Lecturer & Critic at a wide array of design schools, including: Cranbrook Academy of Art, RISD, Chicago Art Institute (SAIC), Parsons, and more.

- CMF Designer, leading colour & materials for the International women’s shoe division.
- Collaborated with clients such as: Nordstrom, Footlocker.

I help companies define and articulate their brand identity, then translate it into cohesive systems across product, spatial, and digital design. 

My work spans brand strategy, creative direction, and hands-on design execution – from defining brand DNA to building the visual systems, retail/hospitality environments, design concepts, product ranges, and digital experiences that bring it to life. I focus on connecting strategic vision with tangible outcomes, ensuring brands show up consistently across every touchpoint.

Recent work includes leading brand DNA and creative direction at Lynk & Co (brand system & portal, retail design, e-commerce, app, campaigns) and serving as Global Visual & Brand Design Lead at Electrolux Group (brand DNA for Electrolux and AEG, physical and digital visual identity systems, multi-brand app). Previously, I worked with Selina Hotels, eBay, Puma and IDEO.

My main pillars are: Brand Strategy & Identity, Design, Innovation and Experience Design.

Developed industrial designs and concepts for diverse projects, including household electronics, medical devices, and packaging for clients such as Procter & Gamble and Edwards LifeSciences
- Conducted design research, trend analysis, and brand identity development for clients such as, and Hewlett Packard.

A globally recognised product brand creating iconic, innovative lifestyle and home products.
- Directed all aspects of product design, development, manufacturing, and logistics delivering product collections
distributed and sold globally.
- Directed material innovation projects that set new industry standards in the home and lifestyle sector. Pioneered design, materials, and production methods—from paper to plastic, laser-cutting to 3D printing. Innovated new ways to sell products without stock while still offering consumers and retailers a broad range.
- Established collaborations with institutions like MoMA Store, Dwell Magazine, Victoria & Albert Museum, elevating brand visibility and reputation.
- Secured global partnerships across B2B and D2C networks and early adoption of e-commerce (among the first 1,000
Shopify users).

Alissia Melka-Teichroew🇳🇱

About Alissia Melka-Teichroew

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