

Head of Product Design at Bipa
Head of Product Design at Bipa
Hi, I’m Allan Kirsten, a head of product design with ten years in product for startups and twenty-three in the career, building digital products, design teams, and growth strategies across fintech, crypto, SaaS, marketplaces, and venture building.
I started as a hands-on designer and evolved into leadership roles where I helped companies turn complex business problems into clear product direction, better user experiences, stronger teams, and measurable results. I’ve led design at companies such as Remessa Online, Xerpay, Betterfly, Easy Carros, and Bipa, working across product strategy, user research, JTBD, UX, AI workflows, design operations, hiring, and cross-functional collaboration with product, tech, CX, marketing, and C-level stakeholders.
As a mentor, I can help designers, product people, and early-stage leaders think more strategically about their careers, portfolios, product decisions, research practices, leadership challenges, and how to connect design work to real business impact.
I’m especially interested in helping people move beyond “making screens” and start using design as a system for decision-making, growth, and execution.
From chaos to done, by design.
Cases and writing: allankirsten.com
“O Allan foi incrível! Ele me ajudou a ter muito mais clareza sobre o meu momento atual de carreira e me deu direcionamentos práticos sobre como alcançar meu objetivo. Além de ser um profissional super amigável e encorajador, demonstrou um interesse genuíno em me ajudar. Recomendo demais!”