Switzerland

UX Design

Product Design

Business Development

Master's degree

Exchange between universities

Bachelor's Degree

Álvaro Souza

Senior Product Designer

Youtube

Instagram

Communication

Empathy

Leadership

Figma

Notion

Sketch

As a Senior Product Designer at Relive, I led the design of the company's mobile app for the communities feature, which has over 14 million users. My responsibilities included:
- Conducting user research and interviews;
- Leading the design process through continuous discovery;
- From concept to launch, creating wireframes, prototypes, and high-fidelity mockups.

Utilizing user feedback and data to continuously iterate and improve the app. I also collaborated with cross-functional teams to ensure the app met both user and business needs. With 7+ years of experience in product design, and a focus on mobile app design, I am a skilled and passionate designer with a proven track record of success.

• Guiding students enrolled in the UI/UX Program of CF in areas such as UX Strategy, UX Design, Information Architecture, and Interaction Design.
• Reviewing portfolios and preparing them for their first UX opportunities.
• Discussing real-life case studies and industry knowledge.

As a UX/UI mentor, I help students to develop their design careers by providing guidance on their projects.

• Weekly calls with students (1-1 ) for detailed project feedback
• Reviewing mentee project submissions, including the capstone projects and the final industry project with real companies
• Approving course completion for each mentee
• Career advice

As a Senior Product Designer at Ubeeqo, a subsidiary of the Europcar mobility group, I spearheaded the development of the company's B2B mobile app, setting a new standard in carsharing experiences. My role was pivotal in shaping the app's design and functionality, ensuring it catered to both business requirements and user preferences. Key highlights of my tenure include:

Leadership in Design: Guided the entire design process of the B2B mobile app, from initial concept through to successful launch.
User-Centric Approach: Conducted comprehensive user research and interviews to deeply understand client needs and expectations.
Wireframing & Prototyping: Developed detailed wireframes and prototypes, laying the groundwork for a seamless and intuitive app interface.
High-Fidelity Mockups: Created visually appealing and functional high-fidelity mockups, aligning the app's design with Ubeeqo's brand identity.
Continuous Improvement: Employed an iterative design process, utilizing user feedback and data analytics to refine and enhance the app's usability.
Cross-Functional Collaboration: Worked closely with engineering, marketing, and product teams to ensure the app's design aligned with technical capabilities and business objectives.
Data-Driven Design Decisions: Integrated user data and analytics into the design process, ensuring decisions were grounded in real user behavior and preferences.
Advocacy for User Experience: Acted as a champion for the user experience, advocating for design choices that enhanced user satisfaction and engagement.

At Ubeeqo, my efforts were pivotal in enhancing the carsharing experience, blending innovative design with user-centric principles to advance Europcar's mobility solutions.

Leading new projects, making and checking all the users' journeys within several projects to find possible failures and solutions.

- Unifying all communication in Zurich by creating a Design System;
- Working on strategic projects;
- Implementation and research of new technologies and tools;
- The idealization of new innovation and technology projects.

As a dedicated teacher in UX and Product Design, I specialize in guiding students through the intricate landscape of user experience and interface design. My teaching philosophy emphasizes the importance of foundational design principles and the practical application of these concepts in real-world scenarios. I focus on:

Design Principles: Instructing on essential design principles like simplicity, consistency, and accessibility, ensuring students understand the core of user-centric design.
App Design: Demonstrating the comprehensive process of app design, from conceptualization to execution, highlighting the importance of intuitive interfaces.
Wireframes & User Flow: Teaching the art of creating effective wireframes and mapping user flows to ensure logical and efficient user journeys.
User Research: Emphasizing the significance of user research in shaping user-centric products and the methods to gather and interpret user data.

My expertise extends to practical aspects of UX/UI, ensuring students are well-versed in:

UX Best Practices: Guiding on the latest UX best practices for creating responsive and user-friendly designs.
UX/UI Testing: Instructing on various testing methodologies to refine and enhance user interfaces.
UX/UI Software & Plugins: Providing hands-on experience with leading UX/UI software and plugins, preparing students for the demands of the industry.

UX and UI Designer, working in different kinds of projects, an arm between the development team and the Design team.

Basic programming of HTML, CSS and JavaScript.

Facilitation and workshop management
Research and testing. Design of Personas and user Journeys
UX Design: Information Architecture, Wireframing and user Flows
UI Design: Visual Interfaces From Sketch to Pixel Perfect
Prototype using a different tools (Invision, Protoio, Flinto)
User testing and Asset and Documentation Delivery
Video and Animation Support for presentations, projects, demos, etc

International Projects with both Agile-Scrum and Design Thinking methodologies

- Research and User experience analysis
- Prototyping and Designing
- Creating Visual Designs to support marketing and merchandising campaign for EMEA countries B2B/B2C.
- Creating communication for the most diverse types of digital platforms, tablets, computers, phone and others.
- Developing materials for different languages.
- Management and analysis of the results of the campaigns sent.
- Communicate and collaborate with stakeholders on campaign scheduling, targeting, mailing issues, procedures,  and expectation setting.

- Responsible for all aspects of Graphic Design, packing design, new projects in general, photo retouch, social media;

- Also made creation of visual Merchandising ​to be responsible for window display installations, in-store displays and product merchandising of all product categories. May include sourcing of props and will include maintenance of windows and window lighting.

Actively participate with store management team to make the best visual decisions for that store whilst maintaining the corporate visual policies and standards

To be responsible for merchandise used by the display team and to ensure this is accounted for and cared for properly​

Cooperate in media projects through the graphical structure of the concerns in order
achieve advertising objectives and customer advertising, and also provide solutions
visuals for various media, with the support of the planning team.

Development of various interfaces (Layouts, Ads, Brochures, Banners ...)
• Development projects through the pre-established procedures
• Cooperate in the development of briefings with target audience analysis, research
market and perception of current client's corporate image
• Creation and general image treatments
• Provide care for Active Clients
• Respect the deadlines set by management

Creating materials for medium On-Line and Off-Line, for companies such as HSBC Bank, Marisa, Catho Business. 

Attending meetings Brainstorm to create plays and publicity campaigns for clients of the company, plus auxiliary and develop communication materials.

- Graphic Design; 
- Signage; 
- Creating materials for retail:
- Layout of magazines; 
- Advertising; 
- Creating layouts for Web

Álvaro Souza🇨🇭

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