Brazil

UX Design

Service Design

Content Design

Product Design

UX Research

Universidade Presbiteriana Mackenzie

Especialização em Design de Interação UX/UI

Comunicação Social - Jornalismo

✊🏿🏳️‍🌈 Diversity & Inclusion

Amanda Lira

Content Designer

Portfolio

Resume

Public Speaking

Communication

Problem-solving

Empathy

Analytical skills

Accessibility

Content research

Content strategy

Human computer interaction

Product roadmap

Typeform

UserTesting

Figma

Jira

Maze

Miro

PowerBI

I'm working cross-squads, in loyalty digital products. I also contribute to user tests, research, and creating content design documentation.

Work in a cross-team within the Checkout and Payment squads, collaborating with the Omni experience of customers between physical and online stores. Along with Product Designers and the UX Research team, my focus is on bringing insights through discovery processes, benchmarks, and data to improve customers' purchase process by eliminating noise, simplifying communication, and bringing accessibility.Work in a cross-team within the Checkout and Payment squads, collaborating with the Omni experience of customers between physical and online stores. Along with Product Designers and the UX Research team, my focus is on bringing insights through discovery processes, benchmarks, and data to improve customers' purchase process by eliminating noise, simplifying communication, and bringing accessibility.

Designed and managed the writing and communication guidelines for the company's projects and social media. Developed personas, user journeys and screen flows for websites, created wireframes and low/high fidelity prototypes, and conducted user research with qualitative analysis such as thematic analysis.

Defined communication guidelines for big brands to set their tone of voice and writing style according to their target personas. Designed the screen journey and user flow for several websites and mobile apps, created wireframes and prototypes, and conducted interviews, surveys, and qualitative analysis such as legibility, readability, and comprehension.

Amanda Lira🇧🇷