United States

UX Research

UX Design

Service Design

Product Design

Generalist Product Management

UX writing

UX Testing

Service Design Research

Content Creation

Hardware Design

Bachelor's Degree

Amanda Stockwell

Principal UX Researcher

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Optimal Workshop

SurveyMonkey

UserTesting

ChatGPT

UserZoom

UX research and strategy consultant, writer, speaker, and educator specializing in lean research methods and integrating user knowledge with business goals.

I also aim to simplify the world of hiring and building UX teams.

Develop and present course material for LinkedIn Learning (formerly Lynda.com) on various UX topics, including;
UX Research Basics
Research in Agile Teams
Lean Experimentation
Remote UX Research
Guerrilla Research
UX Research Mapping
Conducting UX Interviews
Conducting Card Sorts
Usability Test Deep Dive
Remote Research Interviews
Remote Brainstorming
Foundational Research 
Analyzing UX Data

Lead the team that provides user research, usability testing, design and UX strategy services to a variety of clients
Set and maintained growth plans for all team members 
Hired and trained UX strategists
Developed user experience sales strategy and assisted in ongoing client pitches

Facilitated ad-hoc persona workshops and created persona documents
Created user research participant collection and categorization processes
Established user research and testing processes within existing design cycle
Planned, ran, and analyzed a series of remote usability test sessions for web-based tools and mobile applications

Helped plan and execute internal focus groups
Collaboratively designed, ran, and analyzed customer interviews and remote usability sessions
Planned, executed, and analyzed goal-directed usability tests

Planned UX community events to engage existing and potential clients and talent
Collaborated with internal team to define user experience recruiting criteria
Assisted in evaluating job descriptions
Interviewed potential candidates and analyzed skill sets to match individuals to UX jobs
Coached job candidates on most appropriate way to present themselves and their work
Implemented standardized UX screening process for one of Aquent's largest corporate clients
Trained talent agents on screening user experience candidates
Contributed to sales/marketing and training materials such as whitepapers, skill maps, and assessment guides

Helped set and document standard processes for user experience methods
Provided user experience expertise and planning estimates to assist UX sales process
Presented UX assimilation process to design and development teams and coordinated efforts to provide more cross-functional service
Worked with clients to identify user experience needs and shape research plans
Wrote, executed, and analyzed market and usage surveys
Planned, implemented, and analyzed remote moderated research
Designed, ran, and evaluated remote un-moderated user research and usability tests
Mapped out validated persona research plan and created personas, use cases, and user journeys from the data
Performed heuristic reviews and expert evaluations to identify existing strengths and weaknesses of client websites

Collaborated on participant screener and test plan documents
Moderated in-person usability studies
Synthesized usability test data
Presented usability findings

Applied human factors principles and usability heuristics to identify the strengths and shortcomings of multiple interactions and websites
Analyzed and compared feature and interaction strengths of competitors 
Provided expert reviews and opinions on the best user experience for a variety of cross-channel projects
Designed, ran, and analyzed goal-directed usability tests and presented recommendations to a variety of audiences
Planned, wrote, analyzed, and presented goal and usage surveys
Performed in-store shopping intercepts to gather customer feedback on retail programs and processes
Planned, ran, analyzed, and presented associate focus groups

Lead user experience for iContact for Salesforce CRM, combining the strengths of email marketing and Salesforce's customer management integration, including;
Competitive analysis
Sketched and presented initial workflow diagrams
Sketched and presented wireframes for key interactions
Consulted with engineering teams throughout development process on usability and user-centered design best practices 
Created and presented training materials for internal support and sales teams
Contributed to customer-facing help documentation
Helped create, upkeep, and expand on a research participant collection, categorization, and invitation process using existing CRM
Lead the creation, execution, and analysis of large-scale marketing, demographic, and firmographic surveys
Planned, wrote, analyzed, and presented goal and product usage surveys
Applied human factors principles and usability heuristics to identify the strengths and shortcomings of existing interactions
Designed, ran, analyzed and presented numerous goal-directed usability tests 
Lead the collection, analysis and presentation of customer feedback in large-scale beta releases of multiple features
Presented user research, usability data, and product marketing data takeaways to multiple department representatives
Collaborated on user research and creation and upkeep of core user personas
Used personas to create scenarios, use cases, and design principles
Created workflow diagrams, wireframes, and help articles for numerous aspects of the product
Lead and organized numerous cross-team initiatives, including the creation of iContact's template library
Facilitated teamwork and communication within my cross-functional team and with development, quality assurance, account management, and support peers
Identified and cleared obstacles for team as part of "Scrum Master" team leadership role in an Agile Development team
Helped create and upkeep processes and success metrics for my team

Utilized prepared screener to recruit representative participants for user research
Applied human factors principles to identify the strengths and shortcomings of websites, medical products
Designed, ran, and analyzed goal-directed task usability tests 
Performed cultural, demographic, and individual user research

Amanda Stockwell🇺🇸

About Amanda Stockwell

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