Amina El-Ashry🇺🇸

About Amina El-Ashry

Design Researcher at IBM

Hi! I lead product and user research on complex enterprise SaaS and AI platforms. My work over the past 6 years focuses on product strategy, discovery, 0-1 incubation, and defining digital experiences. Most recently at IBM.

Reach out if you have questions, challenges, problems you are working through, or just need a second ear or opinion. Also let me know if you are interested in a longer-term mentor relationship.

Expertise

Sessions with Amina El-Ashry

• General Mentorship Session (30 min)

What mentees say

“Amina is a genuinely active listener. She takes time to understand where you actually are before offering direction. She helped me read a difficult situation at work, drew on real examples of how AI is used in research, and offered to review the research approach on a side project of mine. After three sessions, she offered longer-term mentorship.”