Iran

Amirhosein Nickmehr

Product Design Lead

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Iran’s largest e-commerce platform with 40M+ users.
• Leading a design team of 5 designers and 2 researchers.
• Introducing AI-powered UX writing.
• Establishing design documentation to ensure data-driven tasks.
• Integrating research into teams to continually improve insights and decisions.
• Optimizing tech handoff processes, reducing development time.
• Collaborating with CPO to optimize the SuperApp strategy and finalized the
most promising design for implementation.

Our Team Achievements:
• The Product Page (PDP) was redesigned (+2.5% Add-to-Cart rates).
• Amazing Offers was redesigned (+35% CR for Amazing Journey - relative).
• Homepage discovery paths were improved (+7% Add-to-Cart ratio).
• AI comment summarization was designed (+3% Add-to-Cart rates - relative).
• The Shipping page was redesigned (+5% In-Person delivery rates).

Iran’s biggest food delivery platform with 8M+ active users.
• Mentored 7 designers, achieving 3 senior promotions in a year.
• Aligned roadmaps with +15 stakeholders, achieving 70% OKR success.
• By designing a new grading system with HR (+15 points designer satisfaction).

Our Team Achievements:
• New Chatbot and Online Support (Reduced 70% Customer Calls)
• Rebuilt homepage, optimizing routing (+15% More Conversions - relative).
• The journey for Eco Food was Innovated (+32% Order Share).
• Enhanced Food Pro (+363% Acquisition, +400% Order Share - relative).
• Redesigned app with a new design system (Cutting 30% Development Time).

Part of the 12-member "Order & Follow-Up" team, driving workflow optimization and impactful product enhancements.
• Moved food not available process online (Cutting 87% Support Calls - relative).
• Redesigned the cancellation page (+48% Reorder Rates - relative).
• Designed delivery time section in checkout page (Reducing 43% Pre-Order
Cancellations - relative).

Iran's leading neo-bank, serving 10M+ active users.
• Designed a new UI Kit for blu Bank's second version.
• Contributed to the design system roadmap, enhancing platform consistency.
• Enhanced the KYC first page (Reducing 7% Support Calls - relative).

A major B2B web hosting provider in Iran with 280K+ customers and 600K+
services.
Part of a 7-person "Core Squad," responsible for optimizing the homepage and UI Kit
to improve user experience and ensure platform consistency.
• Led UI Kit creation, streamlining design-to-implementation processes.
• Reconstructed design workflows with product and organizational teams.
• Improved homepage (+30% Findability and Cut 5% Bounce Rate).
• Simplified the domain registration flow (+1.3% Conversion - relative and
reducing task completion time from 9.3 to 8.1 minutes).
• Redesigned server pricing page (+7% Conversion - relative).

Renowned IT solutions company in Iran.
• Designed websites and apps for clients, addressing needs with prototypes.
• Established new design patterns for efficient workflows.
• Set up and tracked analytics tools to provide actionable insights for client.

I began my career as a front-end developer, mastering HTML, CSS, and JavaScript,
and building strong foundations in responsive design and user interaction. Working
on international projects in industries such as e-commerce and finance significantly
enhanced my technical expertise and understanding of global workflows.

Amirhosein Nickmehr🇮🇷

About Amirhosein Nickmehr

Expertise

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