

UX Head at Briq
UX Head at Briq
I am a design leader with over 21 years of experience in creating user interfaces and experiences that are effective, user-friendly, and pleasurable. I am passionate about applying the principles of user research, design thinking, and innovation to solve complex problems and deliver value to businesses and customers.
I have also authored two books on user experience design, and published multiple articles on various UX topics. I enjoy sharing my knowledge and insights with the UX community and speaking at various events and platforms.
Key Achievements:
My UX won the IAMAI award for Online Custom Wardrobe creator for Pepperfry
Under my led Pepperfry saw 33% growth on sales after UX Revamp in 2016
At current position, my revamped UX, resulting in a 36% increase in Platform’s active users and an 80% increase in Spend Management active users. Implemented a new template method in UX, reducing Go Live time by 30%.
Conducted UX workshops at IIT Bombay and St. Xavier's Mumbai