

Senior Copywriter / Content Designer at Publicis.Poke
Senior Copywriter / Content Designer at Publicis.Poke
Copywriter and content designer with a background in television journalism and documentary filmmaking. 9+ years of experience in big, small and in-house agencies across India, UAE and the UK, has helped me develop a unique sense of storytelling and visualising ideas. It has strengthened my writing skills for all creative verticals, from conceptualising door drops to designing user-focused digital content, and ideating for brand campaigns. I love ideas that are driven by human truths and insights, and believe in the power of data as much as I believe in emotions-driven marketing. Love yoga, smell of old books, and walking barefoot on fresh, wet grass.
“Amrita was so approachable and motivating. The session was so insightful. Would love to connect with her again.”