India

Generalist Product Management

Master of Technology (MTech)

Amrutha Basker

Associate Director

Problem-solving

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Owned the product roadmap , growth, data analysis and  P&L of Simpliconnect,  a learner-to-mentor connection platform across app and web. 

Led the GTM & product marketing “The Good Career Podcast” which earned a prime spot in Spotify's educational podcast feature with a rating of 4.8 .

Leading product roadmap, GTM & analytics for pre-sales community product collaborating with the Engineering, Design, and QA team to ensure timely release and user adoption.

Led the GTM and  product marketing for the student community which grew the user engagement via the channel by >x% within the first 2 months of launch. Way higher than set target. We bagged the "Best Team Award" for the same.

As a part of Free Revenue Growth team, tested and validated a handful of new growth initiatives

Led the content programming and partnerships strategy for Edutok in India market.

Managed in-app and offline promotion of 150+ educational influencers & brands like Aakash Institute, Career Point, CureFit etc.

Cracked the title sponsorship and led the GTM strategy for Kota Carnival which saw participation from  70+ institutes and 30,000+ students leading to organic PR boost in Tier 1 & Tier 2 local+national publications with over 1.2 Mn reach.

> Managed end-to-end production of educational products across various verticals - Micro-learning modules, long form video module, live module and back-end curriculum.

Amrutha Basker🇮🇳