Amy Friedman🇺🇸
Product Design Manager at Carnegie Mellon
About Amy Friedman
Product Design Manager at Carnegie Mellon
I’m a UX and Product Design leader with ADHD with over 10 years of experience building B2B, enterprise, and marketplace experiences that connect global teams and drive measurable business impact.
At BEES (Anheuser-Busch InBev), I’ve led design across the company’s B2B SaaS ecosystem — spanning AI-driven frontline tools, digital marketplaces, and rewards experiences used by thousands of sales reps and millions of retailers. My leadership helped increase marketplace usage by 50%, improve deals redemption by 10%, and sustain a 4.8 NPS across the U.S. zone during a major market turnaround.
Whether I’m leading teams, defining enterprise design systems, or integrating AI into user workflows, I focus on clarity, collaboration, and outcomes that scale across markets. I love helping teams ship smarter, faster, and more human-centered products.
Expertise
Sessions with Amy Friedman
- Mentorship Session (30 min): Mentorship session