Canada

UI/UX Design Program

Front-End Web Development

Advanced User Experience (UX) Design

Master of Public Service

Honours Bachelor of Science

Amy Lin

Senior User Researcher

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

✔ Built Service Design capacity within organizations by mentoring teams to ideate, research, prototype and iterate digital services to better support customer journeys✔ Aligned cross-functional teams in different Government Ministries to create a product roadmap to prioritize short and long-term goals across fiscal cycles; gained successful executive buy-in to implement user-centric digital solutions for lawyers and policymakers

✔ Mentored and led end-to-end research and collaborative workshops from discovery, opportunities, ideation, roadmapping and prototype testing to improve app and mWeb solutions

✔ Strengthened team’s values of user empathy, diversity and inclusion by co-designing with diverse users to reveal different points of view to stretch our thinking on how to innovate creatively and make business impact

✔ Built Service Design capacity within organizations by mentoring teams to ideate, research, prototype and iterate digital services to better support customer journeys

✔ Conducted quantitative and qualitative UX research and presented findings through verbal (storytelling, clarifying concepts for designers and non-designers) and visual (information architecture, personas, user stories, journeys, mockup) methods to simplify complex business interactions

✔ Led all stages of design thinking workshops across the ministry to map the end-to-end journey for users using IBM Business Process Manager CRM tool; Human-centric approach helped identify deeper-level insights to critically problem solve and redesign services  

✔ Gained executive buy-in to use organizational resources to lead the ideation, design and development of an improved on boarding experience for ServiceOntario partners

✔  Recognized for exceptional contributions to research, measure and improve Ministry of Municipal Affairs and Housing customer service standards with over 200+ staff

✔ Provided leadership to drive business transformational initiatives across global branch locations by conducting research and trend analysis to determine system improvements

✔  Evaluated and strategized for clients in the biotech/health sectors by developing market penetration competitive analysis (SWOT) and data-driven recommendations.

Amy Lin🇨🇦

About Amy Lin

Expertise