Canada

UX Design

UI/ Visual Design

Product Design

Interaction Design

UX Testing

UX Research

Diploma

✊🏿🏳️‍🌈 Diversity & Inclusion

Anabel Leva

UX/UI Mentor

Usability Testing

Typography

Prototyping

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Organisation skills

Presentation skills

Stakeholder management

Accessibility

Design systems

Human computer interaction

Information architecture

User research

UserTesting

Webflow

Figma

HTML

- Built the core component library in Figma using complex properties, auto layout, and variant prototyping
- Led the redesign of the Account Dashboard, enabling enterprise customers to manage users in less time
- Planned journey maps and user flows in Figjam, designed wireframes and built high-fidelity prototypes in Figma, collaborated iteratively with product owners and developers through workshops and Figma comments, and presented designs to business partners
- Collaborated with design leadership and UX researchers to impact product roadmaps

- Led the Estimated Delivery enhancement in Cart & Checkout, resulting in a 4% decrease in cart abandonment
- Led the Apple Pay feature in Cart & Checkout, increasing conversion by 44%
- Facilitated prioritization workshops and brainstorming sessions with stakeholders
Leveraged analytics, conducted competitive analysis, and conducted usability tests to inform design decisions
- Planned journey maps and user flows in Figjam, designed wireframes and built high-fidelity prototypes in Figma, collaborated iteratively with product owners and developers through Figma comments, presented designs to business partners, and contributed components to the design system
- Collaborated with product owners, developers, and UX researchers to build product roadmaps
- Led design audits on two customer journeys that uncovered a combined 140+ opportunities that were added to the product backlog; blue-sky concepts accompanied each design review to stretch our creative thinking

- Mentoring up to nine active students and have helped over a dozen students graduate and find jobs
- Conducting weekly 1:1 sessions with students to help define and achieve their goals, review and critique their work, and develop their technical, problem-solving, and critical-thinking skills

- Built a robust component library, documented thorough UX guidelines, and trained designers to build components, enabling them to create prototypes in 30% less time
- Collaborated with cross-functional product teams to implement a governance model and enhance the 
Agile workflow, enabling them to design + develop in a single sprint, ship components faster, and contribute effectively to the design system

- Led the Wireless Plans page redesign, enabling business customers to make informed purchasing decisions
- Led several enhancements to the Account Dashboard, allowing business customers to navigate easily on mobile devices, add data top-ups, and manage data alerts
-Leveraged analytics, conducted competitive analysis, and observed usability tests to inform design decisions
- Planned journey maps, designed wireframes, built high-fidelity prototypes, collaborated iteratively with product owners and developers, and presented designs to business partners

- Led the design of an internal productivity app for Navigate Group by facilitating ideation sessions, conducting user interviews and competitive analysis, planning user journeys, defining information architecture, creating wireframes, designing high-fidelity prototypes, collaborating iteratively with developers, and presenting to stakeholders
- Led the user experience for the Canadian Athletic Therapists Association’s online newsletter by leveraging analytics, conducting competitive analysis, defining information architecture, and creating wireframes
- Collaborated with art directors to redesign The Mobile Shop’s responsive website by leveraging the brand guidelines, creating assets, and designing high-fidelity prototypes

- Led the design, development, and A/B testing of various marketing landing pages
- Managed the design and front-end development of the WordPress website
- Facilitated a design sprint for the website redesign

- Designed native iOS and Android applications for FC Bayern
- Designed various features for the PGA’s responsive website

- Led the redesign and front-end development of the corporate website, e-commerce website, and Design Lab web application
- Facilitated ideation sessions, conducted competitive analysis, planned user journeys, created wireframes, designed high-fidelity prototypes, and presented to stakeholders

Anabel Leva🇨🇦

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