United States

UX Design

UI/ Visual Design

Branding and Identity Design

Service Design

Product Design

Customer Experience (CX)

UX Research

Master of Science - MS

Anamika Gopi

Strategic Designer

Prototyping

Qualitative research

Critical-thinking

Empathy

Team player

Presentation skills

Design systems

Human computer interaction

UserTesting

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

Jira

Miro

Adobe Creative Suite

Mural

• Creating visual artifacts that capture insights, convey ideas, and inspire new thinking to inform product development
• Collaborating with technologists and business experts to think holistically about the customer journey and delivering across product and channel touchpoints

• Enhanced the experience strategy for a global Fintech platform by maximizing the potential of their new AI product and creating a connected platform experience
• Designed a collaborative design-thinking workshop for internal and client stakeholders, resulting in a revamped brand strategy and improved user experience for a legacy insurance provider
• Developed prototypes for a revamped, innovative website experience for a financial services company

• Conducted brainstorming workshops to rethink brand architecture and positioning for a major B2B automotive tech company, resulting in greater brand resonance and customer retention
• Developed a new digital strategy for the enterprise solutions arm of the largest US telecommunications company, increasing social engagement by 80% and establishing the client as a thought leader in the space

• Utilized comprehensive market research to identify unexplored opportunities, resulting in the creation of a free, accessible design education program focusing on de-colonized design
• Created and pitched program prototype concept, receiving positive feedback from potential partners

• Worked closely with the brand strategy team to conceptualize brand identity systems (visual and verbal)
• Collaborated with developers and client-side partners to scale and implement user experiences across product and platforms
• Conceptualized and directed nationwide advertising and social media campaigns for brands across beauty, healthcare, fashion and technology

• Worked directly under the start-up’s founder on design and marketing initiatives during the brand's early stages to develop brand identity and presence
• Engaged in the end-to-end consumer experience spanning consumer and market research, sales experience, online engagement and customer retention initiatives

• Worked at a grass root level to address the needs of a new brand trying to establish itself in the health and yoga category in a unique way
• Curated and designed elements of the cafe experience, including the menu, custom wall paint as well as online content involving visual language and brand personality on social media.

Anamika Gopi🇺🇸

About Anamika Gopi

Expertise

What mentees say