Russia

Product Design

Anastasia Dekhtyar

Senior Product Designer

Telegram

Usability Testing

Typography

Tone consistency

Referrals

Quantitative research

Monetisation

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Stakeholder management

Leadership

Project management

Analytical skills

Conversion optimisation

Design systems

Information architecture

Market research

User research

Product roadmap

UserTesting

Webflow

Zeplin

Adobe Illustrator

Adobe Photoshop

Adobe XD

Amplitude

Axure

ChatGPT

Figma

Framer

InVision

Miro

Notion

PowerBI

I became the lead designer of the family division of the bank and combined the work of a product designer and a team leader

Highlights:
- managing design tasks for AlfaBank app and web version
- leading a team of two designers and developing a growth plan for designers
- new designers onboarding 
- presentation of the results of the design work of the family bank department to top managers

I am improving the usage scenarios of the main search results page.

Highlights:
- conducted user studies (UX-tests, AB-tests, in-depth interviews) with the preparation of hypotheses, research scenarios, layouts;
- developed the MVP of new features together with analysts;
- together with the analysts, I analyzed the current metrics and product indicators;
- presented and defended solutions to the product team;
- moderated retro and team discussions.

I was engaged in the design process of the company's internal products (product analytics system) and external social products (professionals4-0.ru, a platform for finding performers in the projects)

Highlights:
- taking projects from conceptual ideas through to UX/UI concepts, final user flows, prototypes and assets delivery
- working within the product team to define the customers' and the business problems;
- creating design artefacts: mockups, user flows, wireframes, interactive prototypes to communicate design ideas;
- collaborating with developers and QA to build and ship the real product solutions;
- managing the work of external design and development teams, building processes of collaboration with them from the business side;
- working closely with the product team to optimise the product solutions and iterate on them to enhance them for business and for the users;
- taking ownership of design process and working as self-directed member of the development team;
- participation in in-depth interviews to identify problems in product use scenarios;
- contributing to the design system «Consta».

Led studio projects as a designer and product manager. Mostly worked together with art director, an account manager and tech lead. 

Highlights:
- leaded the design process of a studio projects, from the first call to the client to setting the task to developers and design supervision;
- conducted market/audience/user behaviour researches, compiled user scenarios, analysed the current business processes of the clients;
- communicated with analysts, developers and engineers;
- conducted presentations to the client.

Proud of:
- I came to the studio as a junior designer and left it as a strong middle;
- Reward the "Best Digital Product in the Energy Sector 2018"
- I developed templates of internal documents of the studio, which greatly simplified and improved the quality of work of other designers.

Anastasia Dekhtyar🇷🇺

About Anastasia Dekhtyar

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