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Anastasia Zolotova, mentor on ADPList

Anastasia Zolotova🇷🇸

Lead Product Designer at Getmyboat

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About Anastasia Zolotova

Lead Product Designer at Getmyboat

I’m a Lead Product Designer with 10+ years of experience working on marketplace platforms in the travel industry, focusing on pricing, booking systems, and supply-demand dynamics.

My work sits at the intersection of product, research, and business. I specialize in understanding how users actually operate — through interviews, usability testing, and behavioral analysis — and translating those insights into product direction, system design, and prioritization decisions.

At GetMyBoat, a global marketplace with over 150,000 listings, I’ve led research and product definition for core systems shaping how bookings happen. This includes conducting 40+ interviews with operators, identifying gaps between real-world workflows and product structure, and redefining pricing and booking systems to better align with user behavior.

I’m particularly interested in helping teams and designers move beyond surface-level UX and think through real product problems — from customer discovery and segmentation to structuring complex systems and making decisions under constraints.

Happy to chat about marketplaces, product thinking, research-driven design, or navigating complex product challenges.

Expertise

ProductDesignProduct ResearchProduct DesignUX DesignInteraction DesignUX ResearchDesign SystemsUsability TestingQuantitative researchProduct analyticsProduct strategy

Sessions with Anastasia Zolotova

  • General Mentorship Session (30 min)

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