Indonesia

Product Design

Growth Product Management

Group Product Management

Andi Prasetyo

Lead Product Manager

Linked-In

Resume

Product analytics

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Stakeholder management

Leadership

Project management

Analytical skills

AI/ML

Design systems

Product roadmap

Trello

Asana

Figma

Jira

Miro

Confluence

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

Led cross-functional teams (engineering, design, data, marketing) to develop and launch features that drive user engagement and subscription conversions.
Led and guiding 5 Product Managers in the team to grow each of their owned module
Defined & formulated a compelling product vision and skillfully translated it into actionable quarterly roadmaps and weekly objectives, effectively driving successful product implementation
Defined product process, developed a comprehensive product document template, and established clear guidelines for effectively translating product requirements into design and development specifications
Structuring the discovery team into 3 squads: Content Grouping Experience, Content Journey, Watch Experience
Spearhead product strategy and roadmap for key initiatives, including live streaming, VOD, and ad-based monetization models.
Formulated product vision, strategy, roadmap and metrics of all managed products.

The core team of social-commerce pillar in Tokopedia
The first PM to design a commission-tracker enginer, to make the product scalable and to precisely monitor the CVR% to order
The first PM to research and discover the learning of Indonesians social media habit and how social opinion affects buying decision making
Conducted listening sessions across engineering, data, and business teams to improve existing end-to-end product development.
Formulated product vision, strategy, roadmap and metrics of all managed products.
 Was reporting to Lead/Senior Lead PM and working closely with Data Scientists, Software Engineers, Data Analysts, Designers, and Ops Team.
Measured impacts and learnings by various methods. A/B Testing is mostly used to validate the hypotheses
Grew the module from the ground until now the social-commerce pillar has become the one of the biggest revenue streams for Tokopedia

Led UI/UX improvement initiatives for Tech in Asia Media, focusing on enhancing user experience, engagement, and accessibility, resulting in improved reader retention and content discoverability.
Spearheaded the development of Tech in Asia Edu, a new revenue-generating platform, from ideation to launch, aligning business goals with user needs to drive monetization.
Executed design and web UI/UX strategies for Tech in Asia Conference events in Singapore, Jakarta, Bangalore, and Tokyo, ensuring seamless digital experiences for attendees and partners by conducting market research, user feedback analysis, and competitor analysis to identify opportunities and prioritize features. 
Formulated product vision and strategy for comprehensive product roadmap, ensuring that it reflected the evolving needs of users and the business.

Andi Prasetyo🇮🇩

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