Netherlands

UX Design

UI/ Visual Design

UX Research

André Cortellini

Senior Product Designer

Problem-solving

Critical-thinking

Stakeholder management

Adobe Photoshop

Figma

HTML

Adobe After Effects

Helping designers on their craft and career path

Horizontal team responsible for delivering an end-to-end football experience for consumers on adidas.com.

- Define opportunities and problem statements through a discovery process that includes qualitative and quantitative research methods such as card sorting, usability tests, market insights, competitive analysis, and experience audits.
- Ideate and conceptualize design solutions by creating hypothesis, user flows, user personas, wireframes and high level designs.
- Prototype and test designs using different research methods to validate design concepts, iterate, and refine based on user insights. 
- Create design documentation to ensure consistency in the design language and facilitate smooth collaboration between developers and designers, ensuring accurate implementation of designs.
- Collaborate and align with cross-functional teams, as well as stakeholders from different business units, markets, and designers from other categories and verticals.
- Contribute to the adidas’ design system (aDL) team to ensure quality and accessibility of all components in the Figma library. 
- Interview and mentor other designers in the organization to maintain our quality standards and help the growth of our team members.

Worked on improving the overall Booking.com payment experience for customers by enabling multiple payment methods at a global scale from early conception through A/B testing.

Improved the virtual credit card and bank transfer payout experience for partners globally. Also, worked on introducing new payout methods for partners in South East Asia.

I had the opportunity to work with brands like McDonald's, Geox, Nascar, Nerf, and more. Worked alongside the design, research, and animation teams to create interactive app, web, and gaming experiences.

- Create engaging and impactful designs that align with client briefs and project requirements. 
- Design intuitive user interfaces by considering user experience principles, interaction patterns, and visual hierarchy to enhance usability and engagement.
- Collaborate closely with other team members, including art directors, designers, animators, researchers, and developers.
- Facilitate the transition between the design and development teams.

Worked as a contractor to animate CleanPix's promotional video. Storyboard, raw video and audio files were provided to me. My work primarily focused on motion graphics, sound design and video editing.

Worked with several client related projects including e-commerce solutions, academic websites, and intranets using CMSs such as WordPress, Drupal, and SharePoint.

- Work closely with clients to discuss the project brief, incorporate rounds of feedback, and effectively manage expectations.
- Create visually appealing, intuitive and responsive designs for websites. 
- Translate design concepts into front-end code using HTML, CSS, and JavaScript and work closely with developers to ensure seamless and accurate implementation of design.
- Work with CMS platforms customizing themes or templates to align with the design requirements and client needs.

Worked on improving the overall user experience by bringing the web application up to the latest standards and adding a systematic design that included icons, colors, illustrations, and typography. My work included user research, wireframing, prototyping, and front-end coding.

André Cortellini🇳🇱