United Kingdom

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

Service Design

Content Design

Product Design

Customer Experience (CX)

UX writing

Interaction Design

UX Testing

UX Research

Bachelor's degree

Andre Figueiredo de Lima

XD Creative Director

Usability Testing

Quantitative research

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Customer service

Stakeholder management

Leadership

Project management

Analytical skills

Accessibility

Data visualisation

Design systems

Human computer interaction

Information architecture

User research

Product roadmap

WordPress

Adobe Illustrator

Adobe Photoshop

Adobe XD

Axure

ChatGPT

Figma

Hotjar

Miro

Adobe Creative Suite

UserZoom

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Talk to other immigrants about the nuances and challenges of working in the tech industry.

Being an immigrant in tech

Keeping your sanity, career growth and job satisfaction.

Surviving a merger or acquisition

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

What are design systems and how to work with them?

Building successful design systems

As Head of Experience Design, I managed the UX and UI teams, from recruitment, mentorship, allocation and casting, to working hands-on and providing creative direction. My team’s capabilities included: Stakeholder interviews, user research (Qual and Quant), proposition development, persona creation, multi-channel journey mapping, wireframing, prototyping, development of brand guidelines, digital playbooks and design systems.
Main clients: E.ON, Costa Express and Lowell.

An agency with a clear purpose - to create powerful brand platforms that propel them forwards. As Head of User Experience, my job was to give the support needed on digital and integrated projects, leading a team of creative and innovative thinkers and makers.
Main clients: Guinness, Mars, Mercedes, BT, ASDA, Ikea, Smart Energy GB and Youtube.

Leading digital projects for brands such as HSBC, KitKat, Hilti, Shell, Debenhams, Canon, Calpol and First Direct.

Lead UX Designer for O2 Priority Moments, a location-based service that takes Priority to O2 customers by serving up nearby exclusive offers and experiences. Available to all O2 customers around the UK, Priority Moments makes location-based offers useful, relevant and mainstream. The service learns from your consumption to deliver more targeted offers over time. The service is available as an Android, iPhone, Blackberry and Windows phone app as well on Mobile Web.

Awarded a Silver Lion at Cannes Festival for WeAreTennis.com. We were assigned the task of engaging customers, players and fans in an online tennis destination via exclusive content and innovative features. Our solution was to create a cross-platform ecosystem rich in technology and social media, maximising consumer engagement online.

In partnership with Nike, we created the Nike Soccer Zone app. An e-commerce application that includes profiles of Nike-backed football players like Cristiano Ronaldo and Wayne Rooney. The profiles include information of what gear they like to wear, as well as news and updates from the players’ social networks. There’s also an AR tab that lets users “try on” shoes.

In 2010 Sky News invited us to develop a new service for iPad. I worked from Sky News headquarters for 2 months to understand all the technical issues and to create all the required documentation. The service allows users to look back 24hrs and get the news in context with all the associated information, merging social media, geolocation, video and image galleries.

I was part of the team who created Rihanna Live, a global campaign that merged on and offline activity, engaging Rihanna fans, bloggers and music lovers. The website worked as a virtual stage integrating Twitter and Facebook functionalities so fans could join and follow the event without having to adopt a new set of social tools. An embeddable widget was available so fans could share and stream the event at their websites.

Leading digital campaigns for Casas Bahia, the biggest retailer in South America and TAM, the biggest airline company in Brazil.

In 2006, Skol wanted to extend its brand experience, Skol Beats, the largest Latin American electronic music festival, through a digital platform that engaged the youth market. We were responsible for digital branding and experience design. In terms of digital branding, we created a website, 24/7 online radio featuring electronic music and interactive posters.
I was also able to improve the consumer experience at the Skol Beats event by solving their paper maps problem. In the past, users were given paper card board maps that they hung around their necks. I recommended a downloadable digital map for mobile phones. Users could customise which DJs they wanted to see and would receive SMS alerts 15 minutes before their DJ was due to play. 

At Garage Interactive, we designed and built the first 3D holographic multimedia point of sale installation where users could see on-demand “life-size 3D” views of each Disney car and trailers of the movie. The 3D holographic multimedia point of sale installation was placed in major shopping malls throughout Sao Paulo.

Responsible for Nokia.com Latin America websites including all the local markets. At EURO RSCG, I had the chance to lead a team for the first time, my responsibilities included recruitment, workflow management and feedback.

Created my first e-commerce website for Expand Group, the biggest wine importer in Brazil.

Andre Figueiredo de Lima🇬🇧