Andrea Bonaccorso🇮🇹

About Andrea Bonaccorso

Brand & Corporate Creative Manager at Ferrari

I am a designer and creative director with a solid experience in brand creation and management.

I have been working in visual communication for over 10 years, focusing on projects that range from events to signage and publishing. My ability to combine creativity and rigor has allowed me to contribute to strengthening the identity of numerous brands.

Throughout my career, I have had the opportunity to experience different approaches, from the tailored work of small studios to the strategic vision of large agencies.

In parallel with my professional activity, I have collaborated with prestigious academic institutions such as IED Milan, Ca' Foscari University, and IUAV University of Venice, contributing to the training of new generations of designers.

My passion for design also extends beyond my work: I collect iconic pieces, restore vintage bicycles, and sell sneakers, clothing, and other design objects. Taking care of my plants has also become part of my routine, and I find great joy in seeing the results of my efforts.

Expertise

Sessions with Andrea Bonaccorso

• Open creative mentorship session (30 min): An open 30-minute mentorship session for creatives, designers, students, founders or anyone looking for an external perspective on their work, ideas or career direction. This is a flexible conversation that can adapt to your needs: Design and creative feedback Portfolio reviews Brand and visual identity discussions Career and interview preparation Creative direction and positioning Project reviews and problem solving Understanding whether a longer mentorship path could be valuable The goal is to create an honest, practical and constructive conversation tailored to where you are and what you need most at the moment.
• Craft Your Portfolio (45 min): In these series, we will learn to create a standout portfolio that impresses potential clients and employers. Through personalized guidance, we'll help you showcase your best work and highlight your unique skills and talents. Learn to tell a compelling story through your portfolio and present yourself as a creative force in your field. This mentorship will equip you with the tools to elevate your career and open doors to exciting opportunities.
• Portfolio Review & Revamp (45 min): In these mentorship, we'll review your existing portfolio and provide constructive feedback for improvement. You'll receive guidance on enhancing visual appeal, organizing content, and targeting specific audiences. Revamp your portfolio to make a lasting impression and increase your chances of landing dream projects or job opportunities.
• Creating brand identity through story and design (50 min): A mentorship session focused on building strong, recognizable brands through strategy, storytelling and visual identity. We’ll explore topics such as: Brand positioning and differentiation Turning a story into a visual language Typography, identity systems and creative direction Building consistency across touchpoints Creating brands people emotionally connect with Perfect for designers, founders, creatives and early-stage brands looking for practical feedback, strategic thinking and actionable direction. Agenda Session 1 — Brand Foundation Understanding your brand vision, audience and positioning Identifying strengths, weaknesses and opportunities Defining the core story behind the brand Session 2 — Visual Identity & Direction Translating strategy into visual language Reviewing typography, references, moodboards and identity systems Building consistency and recognizability Session 3 — Refinement & Next Steps Feedback on progress and decisions Improving coherence across brand touchpoints Defining practical next steps for growth and development Format: 3 mentorship sessions of 50 minutes each, held every two weeks, focused on progress, feedback and actionable next steps between sessions.

What mentees say

“Hello!! Andrea was very very helpful in guiding me and inspiring the startup of my business. I am working on the foundation of my business and needed a true brand direction and identity. He was very detail oriented and directive for my next steps in becoming successful and having the correct philosophy for my vision. This meeting has really helped me a lot! Thank you Andrea.”

“I had an outstanding experience with Andrea as my mentor. His amazing communication and extensive subject knowledge helped me significantly enhance my portfolio and CV. Andrea provided practical advice and insightful guidance on potential career paths, boosting my clarity and confidence. His approachable nature creates a comfortable atmosphere for discussion.”

“This was a really valuable session reviewing my design portfolio. Andrea gave clear, practical feedback on strengthening my visual storytelling and showing my process more effectively. He also helped me better align my CV and portfolio into one cohesive story. I especially appreciated him connecting me with someone in my local design community.”