

Lead UX Researcher at Rocket Mortgage
Lead UX Researcher at Rocket Mortgage
I'm a UX research lead who's worked in big tech (Amazon, Microsoft) as well as startups; I've been the first user researcher for a business unit several times now and love working on 0 > 1 products and helping teams balance strategic GTM/product-market fit questions alongside more tactical and actionable recommendations.
My specialization is in conversational AI and conversation design ever since my first UX role as one of the foundational user researchers on the first generation Alexa and Amazon Echo. I am equally versed in quant methodologies as qualitative and have past academic research experience, so I'm happy to talk to career switchers and recent PhDs.
“Explained so much about the UX space; highly engaging and functional examples”
“Andrea carefully reviewed my resume, provided practical suggestions to strengthen it, and helped me think through several interview questions with clear, actionable feedback. I learned a lot from our session and really appreciated her time and expertise.”
“I highly recommend booking a mentorship session with Andrea. She’s thoughtful, asks insightful questions, and makes the conversation very engaging. She’s also incredibly relatable, which made the session easy and enjoyable. I’m looking forward to future sessions with her!”